Sony Europe announces Cyber-shot S730 By
Michael R. Tomkins, The Imaging Resource (Thursday, December 27, 2007 - 15:01 EST)A press release issued by Sony Europe today announces the new Cyber-shot DSC-S730 digital camera, which looks to be closely related to the existing S700 model.
Slated to start shipping across Europe from the middle of next month, the Sony Cyber-shot DSC-S730 is functionally very similar to its predecessor, with the same combination of a 7.2 effective megapixel Super HAD CCD image sensor, Sony-branded 3x optical zoom lens, and 2.4" LCD display with 112,000 pixel resolution. The main differences are a redesigned body, plus the fact that the DSC-S730 now has multi-point AF (rather than the single-point employed in the previous model), and the maximum sensitivity has been bumped from ISO 1000 to ISO 1250 equivalent from the same size and resolution of image sensor.
Sony UK's spec sheet lists the new camera as 5mm thicker than the S700 and a scant two grams lighter. It also lists internal memory as 22MB available, two megabytes down on the DSC-S700's specs. European pricing (and plans, if any, for sale in other markets) have not been announced at this time.
Sony Cyber-shot DSC-S730
General
Camera Type
Compact
Manufacturer
Sony
Model Number
DSC-S730
Dimensions
3.6 x 2.4 x 1.1" 91.4 x 61.0 x 29.1mm
Weight
189.0 g 6.6 oz
Image Capture
Sensor Type
1/2.5" Sony Super HAD CCD 7.20 megapixels (effective)
Aspect Ratio
4:3, 3:2
Image Dimensions
3072 x 2304 (7.1 megapixels) 3072 x 2048 (6.3 megapixels) 2592 x 1944 (5.0 megapixels) 2048 x 1536 (3.1 megapixels) 1920 x 1080 (2.1 megapixels) 640 x 380 (0.2 megapixels)
Modes: Auto, On, Slow Synch, Off Range: Wide: 0.5 - 3.5m; Tele: 0.5 - 2.0m
Creative
Scene Modes
Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, High Sensitivity
Digital Zoom
2x Precision, up to 14x Smart Zoom
Movie Format
AVI (Motion JPEG) with audio
Storage
Recording Medium
Memory Stick Duo, Memory Stick PRO Duo, Built-in
File System
Complies with Design Rule for Camera File System (DCF)
File Format
JPEG
Connectivity
Video
Yes
Computer
USB 2.0 High Speed
Other
Multi-jack
Power
Battery Type
Alkaline, Lithium disposable, NiMH rechargeable
Battery Form Factor
2 x AA
Product Bundle
Software
Picture Motion Browser V2.2, Picture Package Music Transfer
Battery / Charger
2 x AA alkaline disposable battery
Flash Memory
22.0MB Internal
Other
Digital Print Order Format (DPOF) compliant
Yes
PictBridge Compliant
Yes
Internal Microphone
Yes
Internal Speaker
Yes
Tripod Mount
Yes
Remote Control
No
More Photos
Original Source Press Release:
START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730
7.2 effective megapixels
2.4-inch LCD screen with wide viewing angle
High Sensitivity ISO 1250 for reduced camera shake
Easy-to-use on-screen function guide
3x optical zoom lens
Weybridge, 27 December 2007 - Light, compact and beautifully easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.
While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even blown right up to A3 size.
The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.
A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.
Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.
Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.
The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.
The Cyber-shot S730 will be available throughout Europe from mid January 2008.
About Sony: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.
Sony Europe announces Cyber-shot S730
