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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Panasonic's logo. Click to visit Panasonic's website! PRESS RELEASE: Panasonic announces release date for world's first 32GB* SDHC memory card with Class 6 speed


Available in April, SDHC Memory Card Stores Up to 12 Hours of HD Video

Secaucus, NJ (February 12, 2008) - Panasonic, today announced the release date of the world's first* 32 Gigabyte (GB) SD High Capacity (SDHC)** Memory Card with Class 6 speed specification. With a global release in April 2008, the new SDHC Memory Card, RP-SDV32GU1K, is perfect for those wanting High Definition content,as it can record up to 12 hours of High Definition video. The new SDHC Memory Card will have a manufacturer's suggested retail price of $699.

The newly developed card, featuring a massive 32GB of capacity is ideal for AVCHD High Definition video recording, a growing demand thanks to the recent expansion of High Definition SD Camcorders. When used with Panasonic's newly released High Definition SD camcorder, the HDC-SD9, the 32GB card can record approximately 12 hours of 1440 x 1080i High Definition video in HE mode, and approximately four hours of 1920 x 1080i full High Definition video in HA mode. With the Class 6 speed specification and maximum data transfer speeds up to 20MB/s, the 32GB card allows users to enjoy superb performance and high-quality recording.

The card is also equipped with a new user-friendly labeling feature, which allows users to write titles or comments directly onto labels on the front and back of the card. Panasonic will introduce the new labeling feature in its other SD Memory Card models, with a running changeover from the current card designs.

The new card, like all other Panasonic SD and SDHC Memory Cards, is extremely reliable even under severe temperature conditions. Since the cards incorporate an industrial-grade flash memory, they work in temperatures ranging from -13°F to +185°F, while consumer-grade flash memory only guarantees +32°F to +158°F, thus ensuring consistent performance regardless if the user is skiing or snowboarding or if the SD Memory card is left in a hot car.***

The arrival of Panasonic's 32GB SDHC Memory Card further strengthens the company's Pro High Speed line-up and brings the total line to six models, joining those currently available: the 1GB, 2GB, 4GB, 8GB and 16GB card sizes with the Class 6 speed specification.

Specifications

Product Name32GB SDHC Memory Card
Model No.RP-SDV32GU1K
Memory Capacity32 GB
Usable Capacity30,979 MB
High definition movie recording time* (AVCHD)
HA 1920 x 1080 (60i/24p) (17Mbps)
HG 1920 x 1080i (13Mbps)
HX 1920 x 1080i (9Mbps)
HE 1440 x 1080i (6Mbps)
When recorded with HDC-SD9
Approx. 4 hr
Approx. 5 hr 20 min.
Approx. 8 hr
Approx. 12 hr
Still Images Recordable*
(10Megapixels, 3648x2736, Normal mode)
Approx. 12,320
Physical SpecificationVersion 2.0
Data Transfer RateUp to 20MB/s
Speed ClassClass 6


*Recording time and the number of images may vary depending on the particular device.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic's exclusive Panasonic Plasma Concierge customer support program (888-972-6276) is administered through its Virginia-based Call Center, recognized as a Certified "Center of Excellence" by the Center for Customer-Driven Quality™ at Purdue University. Information about Panasonic products is available at http://www.panasonic.com. Additional company information for journalists is available at http://www.panasonic.com/pressroom.

# # #

* A 32GB SDHC Memory Card having Class 6 speed specification.
** 1 GB = 1,073,741,824 bytes. Usable capacity will be less. SDHC Memory Cards can only be used in SDHC host devices, which support the SDHC Memory Card.
***Panasonic recommends that you never leave any electronic product sitting in direct sunlight or under other severe heat conditions.


(First posted on Tuesday, February 12, 2008 at 10:08 EST)

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