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Sony reveals Cyber-shot W300
(Monday, February 25, 2008 - 07:00 EST)

Alongside the new DSC-H50, Sony has today announced its new Cyber-shot W300 digital camera.

The Sony Cyber-shot DSC-W300 features a 13.6 megapixel 1/1.7" CCD image sensor which is coupled to a Carl Zeiss Vario-Tessar-branded 3x optical zoom and a 2.7" LCD display. The DSC-W300's 35 - 105mm equivalent lens incorporates Sony's Super Steady Shot optical image stabilization to minimize blur caused by camera shake at slow shutter speeds. Other W300 features include ISO sensitivity to a maximum of ISO 3200, a Memory Stick Duo / PRO Duo card slot plus a not-so-generous 15MB of built in memory, and power from a proprietary Lithium Ion rechargeable battery. The W300 also offers high definition component video output, via an optional proprietary cable or cradle.

The Cyber-shot W300 includes Sony's face detection technology, not only capable of detecting up to eight faces simultaneously, but of differentiating between adults and children, and of automatically triggering the shutter when your subject smiles. Sony's system is linked not only to the W300's autoexposure and autofocus systems as in most similar systems, but also to white balance and flash metering as well - allowing the camera to ensure proper flash exposure and pleasing flesh tones.

The Sony Cyber-shot DSC-W300 ships from May 2008 priced at US$350.

Sony Cyber-shot DSC-W300
Camera TypeUltra Compact
Model NumberDSC-W300
Dimensions3.7 x 2.3 x 1.1"
94.3 x 59.0 x 26.8mm
Weight156.0 g
5.5 oz
Planned Price$349.00
Planned Availability 2008
Image Capture
Sensor Type1/1.7" Sony CCD
13.90 megapixels (total)
13.60 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 3:2
Image Dimensions4224 x 3168 (13.4 megapixels)
4224 x 2816 (11.9 megapixels)
4224 x 2376 (10.0 megapixels)
3264 x 2448 (8.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderYes, Real-image optical zoom
LCD2.7", 230,000 pixels
Lens TypeCarl Zeiss Vario-Tessar (6 elements in 5 groups, 3 aspherical)
3x optical zoom
Image StabilizationYes
Focal Length7.6 - 22.8mm (actual)
35 - 105mm (35mm equivalent)
Aperture Rangef/2.8 (W) / f/5.5(T) - f/16
Focusing System9-area Contrast Detection with Face Detect; Center-Weighted AF, Spot AF with AF assist lamp
Manual Focus possible (5) steps
Focusing RangeNormal: 2" - infinity (5 cm - infinity)
Macro: 2.0" - infinity (5.0 cm - infinity)
ISO Sensitivity80, 100, 200, 400, 800, 1600, 3200
Shutter Speed30 - 1/2000 second
Exposure ModesProgram, Manual
Metering ModesMulti-pattern, Center-weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Fluorescent-1, Fluorescent-2, Fluorescent-3, Incandescent, Flash WB, One Push/Push Set, Manual
Internal FlashModes: Auto, On, Slow Synch, Off
Range: ISO Auto: W: 0.2 - 5.5m T: 0.4 - 2.8m; ISO 3200: up to 11m (W), 5.6m (T)
Scene ModesTwilight, Twilight Portrait, Landscape, Beach, Snow, Fireworks, High Sensitivity, Extra High Sensitivity, Soft Snap, Smile Shutter, Underwater
Digital Zoom2x Precision, up to 19x (total) Smart Zoom
Self TimerYes, 2 or 10 seconds
Movie FormatMPEG1 with audio
Recording MediumMemory Stick Duo, Memory Stick PRO Duo, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherMulti-terminal; HD 1080i video out with optional accessory
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary NP-BG1
Product Bundle
SoftwarePicture Motion Browser v3.0, Music Transfer *
Battery / Charger1 x Proprietary NP-BG1 Lithium Ion rechargeable battery and charger
Flash Memory15.0MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos

Original Source Press Release:


SAN DIEGO, Jan. 23, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

Enhanced Operation for Better Performance
The W300 camera newly features an “extra high-speed” burst mode that can shoot three-megapixel photos at five frames per second, ideal for fast-action shooting of sports, pets or children.

In addition to the blur-reducing effects of Super SteadyShot® optical image stabilization, the camera also has a new “extra high sensitivity” mode (up to ISO 6400 in this mode only) to help minimize blurry photos when shooting in challenging lighting conditions, such as indoors or at twilight, even without a flash.

Noise reduction is now a user-selectable option, with high, low and standard settings, for greater control over the final look of images. For example, a low setting can help reduce noise without sacrificing resolution, making it ideal for landscapes and detailed subjects.

Smart Technology to Capture Better Photos Automatically
As the top-of-the-line model in the series, the W300 camera integrates the latest “intelligent” features that help users take better pictures more easily.
Sony’s Smile Shutter™ technology prioritizes the faces of children or adults so that the camera takes the photo at the moment the intended subject smiles. Improved face detection technology can also prioritize child or adult faces as the basis for the camera to apply focus, exposure, white balance and flash color controls for up to eight faces in the camera’s frame.

The model’s intelligent scene recognition technology automatically can detect five different types of scenes and optimize the camera settings for those conditions for a better photo. And advanced mode can take two shots almost immediately – one with standard automatic settings and the other with optimized settings.

Powerful Features for Outstanding Images
The W300 model has a number of features to maximize picture quality. Among them are five color modes, including “real” for less in-camera processing and more faithful color reproduction; 12 scene selection modes with a new “underwater” mode that adjusts white balance for more natural-looking photos; Sony’s new D-Range Optimizer Plus that process picture to improve detail in photos with harsh highlights or dark shadows; and an improved auto focus system that includes macro ranges.

Viewing and image management has also been enhanced with helpful date and calendar views, in-camera search by face or date, slide show with longer music files, and high-definition component output for viewing photos on a compatible HDTV set.

Price and Availability
The DSC-W300 camera and optional accessories will be available in May for about $350. All can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

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Editor’s Note: The camera requires a Sony high-definition component cable or Cyber-shot HD cradle for viewing on an HDTV set (both sold separately). The viewable area of LCD displays is measured diagonally. For additional information about Sony products, your readers can call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at www.sony.com/news.

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