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PRESS RELEASE: Panasonic Offers New Firmware for Leica Lens Available for Digital SLRs on the Four Thirds Standard
Panasonic Firmware Brings Contrast Auto Focus to LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) Lens, Helping Consumers Take Higher-Quality Portraits# # #
SECAUCUS, NJ (March 12, 2008) -- Panasonic today announced a new firmware update available for its interchangeable LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) lens, which is compatible with the Four Thirds standard digital single-lens reflex (SLR) cameras, including Panasonic's LUMIX DMC-L10*. With the firmware update, the LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) adds contrast auto focus (AF) to the single focal length lens, making it more suitable for taking snapshots and portraits where the photo subject is able to stand out due to an intentional out-of-focus background.
Panasonic invites all users of LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) lenses to download the updated firmware to enjoy this advanced technology that lets users take high-quality photos with ease and accuracy. Notably, with the use of the Panasonic LUMIX DMC-L10 digital SLR, this update allows the LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) lens to take professional-quality portraits as it combines Panasonic's Face Detection feature with the contrast AF.
Users will be able to download the latest firmware that allows the LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) lens to take advantage of contrast AF at 4:00 GMT on March 12, 2008 at the following link: http://panasonic.jp/support/global/cs/dsc/.
*Firmware update on the DMC-L10 is necessary to activate the update of the lens.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.
(First posted on Wednesday, March 12, 2008 at 17:27 EDT)