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PRESS RELEASE: muvee Unveils A New Brand Identity
Introduces a new logo, tagline and sets a course for the future.
SINGAPORE and SAN FRANCISCO -- April 2 -- muvee today announced its new brand identity and corporate tagline, designed to enhance the company's profile and to communicate its value proposition to its customers and partners. As a pioneer and leader in the automatic video editing space, muvee has been a strong champion of innovation and differentiation from its genesis.
"muvee created the automatic video editing space with the launch of autoProducer almost seven years ago. Today we are changing not just how consumers will share their life's magical moments, but also how they will experience the muvee brand," said Terence Swee, founder and CEO of muvee. "We stepped back and looked carefully to understand how our users have been using muvee's products. We garnered several insights: from their child's first steps, to simply watching them squealing down the playground slide, these are special moments in their lives that mean a great deal to our users; and to the people they care about. Our products help them re-live and share those moments."
The new tagline "life expressed" celebrates what muvee is about and how its customers will come to experience the services. "life expressed" is about taking life's magical moments and giving customers the tools to express and share them. "As we embrace this strategy, we will also embrace a new logo that better embodies the muvee personality; always fun, unexpected and bursting with life." said Swee.
The new logo and slogan are just the first of many exciting moves. A new Web site will be followed by a new office opening in San Francisco. muvee will also be launching new products over the coming months which embody a slew of patent pending technologies that let consumers seamlessly create and share videos which delight and entertain. The new offerings will continue to set the standard in creating and sharing personal media and further cement muvee's position as the global leader and innovator in this field.
muvee's software and services feature patented technology that lets people create and share professional-quality instant home movies out of unedited video, digital pictures and music.muvee develops consumer products for a range of platforms and devices including PCs, the online space, digital cameras, camera-equipped mobile phones and photo kiosks. muvee's global customers include HP, Dell, Nokia, LG, Sony, Olympus, Nikon and Creative Technology. Visit http://www.muvee.com for more information.
(First posted on Wednesday, April 2, 2008 at 12:19 EDT)