PRESS RELEASE: myPhotopipe.com Launches Redesigned Web Site
Upgraded Web Site Generates Record Traffic and New Users, as Company Sharpens Focus on Growing Popularity of Online Ordering
ATLANTA, April 7, 2008 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC), a web-based online provider of digital photo processing and related services, today announced that it has completed several wide-ranging initiatives designed to further its position as the online processor of choice for serious digital photographers.
In October 2007, the Company retained Zero Gravity Design Group, which is based in New York City, to overhaul its web site to reflect myPhotopipe.com's sharpened focus on digital imaging and high-quality prints. The resulting redesigned site uses a "No T-shirts. No Mugs." positioning to distinguish the Company from photo processing services that emphasize photo-imprintable products.
The new web site was "beta" launched in late January 2008 and became fully operational in February. During the first full month following the re-launch of the web site, traffic achieved records across the board. myPhotopipe.com registered more than three million hits in March, a record for any month, a 29% increase over the month of February 2008, and almost double the number of hits received in the corresponding prior-year period. More than 16,000 new users bookmarked the site during March, and approximately 4,800 copies of the Company's online ordering software were downloaded.
According to data recently released by industry association PMA, the Company's timing is excellent. For the twelve months ended January 2008, the number of prints made from digital images rose 25%, while prints ordered from an online service rose 58%, when compared with the previous year. Prints made at home declined, while prints made at retail locations posted a modest 2% gain.
"We have always believed that the Internet represents the future for digital photo processing," commented L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. "Industry data confirms this month after month. This is why we undertook these major initiatives. We want our customer experience to be unique, and our goal is to have the 'richest' catalog of online options in the industry. With the surging popularity of digital photography and the increased use of the Internet as a means of ordering prints, our timing has been superb."
" iTunes today announced that it has surged past Wal-Mart as the #1 retailer of music. It took almost five years for the Internet to unseat bricks-and-mortar retailers in music. We believe digital photo processing is in the early stages of the same transition, and myPhotopipe.com is well-positioned to capitalize on this trend," concluded Keeney.
About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at http://www.myphotopipe.com/ .
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the "safe harbor" created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.
myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.
(First posted on Monday, April 7, 2008 at 10:06 EDT)