PRESS RELEASE: SanDisk Boosts SD Card Speed by Fifty Percent — Sets New Speed Record for SD Flash Memory Cards
The New SanDisk Extreme III 30MB/s Edition SDHC Line Easily Supports Continuous Shooting Performance in Nikon’s New D90 Digital SLR Camera
TOKYO, JAPAN, August 27, 2008 – SanDisk Corporation (NASDAQ: SNDK) today set a new speed record of 30 megabytes per second1 for SD™ flash memory cards with the introduction of the SanDisk Extreme® III 30MB/s Edition line of SDHC™ Cards. The new cards, expected to be available worldwide in September in 4-gigabyte (GB)2, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90.
The Nikon D90 is the industry’s first DSLR camera to support SanDisk Extreme III 30MB/s Edition SDHC cards at increased performance. Featuring a 50-percent speed boost from previous 20MB/s cards, the new SanDisk Extreme III 30MB/s Edition SDHC card makes it possible to record 39 images in continuous shooting mode at 4.5 frames per second with a file size of 6.0 MB JPEG L Fine per image.3 The Nikon D90 camera captures high-resolution, 12.3 megapixel still images, and it is Nikon’s first DSLR to offer movie recording capability.
With ever-increasing technology advancements in DSLR cameras, higher megapixel growth and new video capturing capabilities, SanDisk Extreme III 30MB/s SDHC cards make it easy for consumers to capture and store more high-resolution images and video content. When placed in SanDisk’s new ImageMate® Multi-Card USB 2.0 Reader/Writer, still images and video can be transferred from the new SDHC card to a computer up to 30MB/s, greatly reducing the waiting time to offload large files from the card to the computer.
“The high capacities and performance of the SanDisk Extreme III 30MB/s Edition SDHC cards give users the freedom to shoot lots of high-resolution photos and video clips,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “The combination of our new SanDisk Extreme III 30 MB/s Edition SDHC card technology and the Nikon D90 camera maximizes performance.”
According to research firm IDC, demand for DSLR cameras is growing as users replace older models with more sophisticated options. Global sales of DSLR cameras grew by 41 percent last year, which was nearly twice the growth rate of the overall digital camera market worldwide4.
“Increasingly we’re seeing more second- or third-time digital camera buyers upgrading to more technologically-advanced prosumer DSLRs because they offer richer feature sets at more affordable prices than ever before,” said Chris Chute, research manager of IDC's Worldwide Digital Imaging Solutions Group. “The new SanDisk Extreme III cards provide optimal performance levels and high-capacity points to match that latest technology innovation.”
“Whether capturing a special moment in sports, a wilderness hike, or just your toddler running across the room, life doesn’t always stop when you want to take a picture. The combination of the new Nikon D90 camera and SanDisk Extreme III 30MB/s Edition SDHC cards helps ensure that photographers capture winning action shots and experience quicker transfer of files from the camera’s memory card to a computer,” said Mr. Koichiro Kawamura, General Manager, 1st Designing Department, Imaging Company Nikon Corporation.
Beyond their high capacities and performance levels, all SanDisk Extreme III cards are capable of functioning in extreme temperatures, from -13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius. The cards also carry a lifetime limited warranty.5 SanDisk Extreme III SDHC 30MB/s Edition cards, which have a Class 6 performance rating, are fully backwards-compatible; working in any camera, card reader or other device that supports SDHC cards6.
Pricing and Availability
SanDisk Extreme III SDHC 30MB/s Edition cards are expected to be available worldwide in September. The manufacturer’s suggested retail price is U.S. $64.99 for the 4GB card, US $109.99 for the 8GB card, and U.S. $179.99 for the 16GB card.
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
1Up to 30 MB/s read/write. Based on internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X=150KB/sec.
2megabyte (MB) = 1 million bytes; 1 gigabyte (GB) = 1 billion bytes. Some capacity is not available for data storage.
3Based on internal testing, the SanDisk Extreme III SDHC 30MB/s Edition cards make it possible to record 39 images in continuous shooting mode at 4.5 frames per second with a file size of 6.0 MB JPEG L Fine per image. In comparison, SanDisk testing results with standard SanDisk Extreme III cards operating at SDHC 20MB/sec. resulted in 26 images captured in continuous shooting mode at 4.5 frames per second with a file size of 6.0 MB JPEG L Fine per image.
4Source: IDC, Worldwide Digital Camera 2008-2012 Forecast (IDC #212152, May 2008)
5Warranty may vary by country.
6Actual read and write speeds of the SanDisk Extreme III 30MB/s SDHC Edition cards are dependent on host device.
SanDisk’s product and executive images can be downloaded from http://www.sandisk.com/corporate/media.asp SanDisk’s web site/home page address: http://www.sandisk.com
SanDisk, the SanDisk logo, SanDisk Extreme and ImageMate are trademarks of SanDisk Corporation registered in the United States and other countries. SD and SDHC are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, our products may not perform as expected or may not be available at the prices, in the regions, in the capacities or at the time expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.
(First posted on Wednesday, August 27, 2008 at 12:02 EDT)