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PRESS RELEASE: Nikon D Series Digital SLR Cameras Receive J.D. Power And Associates Award Two Years In a Row For Customer Satisfaction
MELVILLE, N.Y. (Oct. 14) -- For the second consecutive year, Nikon D Series Cameras rank "Highest in Customer Satisfaction with Digital SLR cameras," according to the latest "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction StudySM." On a 1,000-point scale, Nikon's D Series dSLR cameras scored 823 index points, making them among the highest-ranked products in the dSLR camera category. The Nikon D Series, which ranked in a tie this year, performed particularly well with consumers in the areas of performance, ease of operation and appearance and styling.
"This study represents the collective voice of consumers who are reporting on personal experience with their dSLR camera in the real world and not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon's commitment to creating cameras that deliver superior image quality, ease-of-use and unmatched performance," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "It is Nikon's goal to provide the best photographic experience, whether the consumer is a seasoned professional photographer, passionate enthusiast or first-time dSLR user. As the only camera manufacturer to receive this prestigious ranking in the dSLR category two years in a row, we are reminded of our dedication to deliver cameras that exceed our customers' expectations."
Nikon's popular D Series dSLR cameras include such models as the D40x, D60 and the recently introduced D90, which is the world's first dSLR with HD Movie recording capabilities. Professional photographers and enthusiasts have come to rely on models such as the D3, D300 and the recently introduced D700 dSLR cameras due to their unparalleled image quality and dependability. Nikon dSLR cameras are engineered for use with nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image editing software.
The "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction Study" is based on the collective input of more than 8,000 consumers who purchased a digital camera between April 2007 and March 2008.
(First posted on Tuesday, October 14, 2008 at 11:31 EDT)