PRESS RELEASE: Western Europe Print On Demand Market to Achieve Substantial Growth through 2012
(Weymouth, MA) October 21, 2008 . . . According to InfoTrends’ research, the production copying and digital printing market in Western Europe will account for 449.6 billion impressions in 2012, generating total annual equipment, supply, and service revenues of nearly €10 billion. In addition, the retail value of print will surpass €79 billion.
Colour print on demand continues to be the driver of the growth in this market, which is primarily due to the success of production colour devices. In fact, while the total retail value of print in the Western Europe Print On Demand market will reach € 45.8 in 2012, over €40 billion of this total will be attributable to pages printed on colour devices. Although the retail value per page in this segment will decline, the growth of page volumes will offset that drop.
InfoTrends Director Ralf Schlozer commented, “Colour will continue to grow rapidly and while the stunning success of light production will continue, the highest page growth will stem from the new generation of ultra high-volume colour printers.”
While placements for lower speed colour devices are declining, increases in higher speed segments do more than compensate. Installations of colour devices with speeds of 45 ppm or faster will grow with an average annual rate of 23%. In particular, high-speed and high-volume colour devices will drive growth in average print volumes, and by 2012 the number of colour prints is expected to almost double.
Western Europe POD Market: Retail Value Of Print.
Although colour is a significant source of growth in this market, the large installed base of POD and Data Processing black & white production devices will continue to drive very substantial levels of volume and will account for a considerable amount of service and supply revenue.
InfoTrends’ Western European Print On Demand Market Forecast: 2007-2012 provides placements for 2007 and a forecast through 2012. It contains data divided by installed base; equipment, service, and supplies revenue; annual impressions; and retail value of print for the On-Demand, data processing, and high-speed copying environments and is available immediately for purchase. There is also an option to purchase the full forecast and placements as well as excel pivot tables containing the data for the individual countries included in the forecast, which consist of France, Germany, Italy, the Netherlands, the U.K, the Nordic region, and Rest of Europe. Click here for details.
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InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
(First posted on Thursday, October 30, 2008 at 16:08 EDT)