Go to:
Previous Item
Current News
Next Item

The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Tiffen's Dfx v2 software packaging. Image provided by The Tiffen Co. PRESS RELEASE: Tiffen announces its Dfx v2 Digital Filter Software

Now offers an incredible two thousand filters and effects!

LAS VEGAS, NV, DEC. 30, 2008 -- Based on the success of its original award-winning Dfx Digital Filter software that revolutionized the digital filter market, Tiffen has introduced Dfx v2 at the Winter CES show. The new version now features multiple masking and layering capabilities with its Photoshop and Aperture plug-ins, previously only offered with the Stand-alone edition, plus more than 1,000 new filters and effects including: Ambient Light, Close Up Lens, Dot, Eye Light, Flag, Gobo, HFX® Star, Haze, High Contrast, Ice Halos, Rainbows, Sepia, Sky, Soft Contrast, Soft Light, Warm Center Spot, Warm Polarizer, Water Droplets, Wide Angle Lens and 812® Warming.

Professionals and enthusiasts alike can now choose from a palette of more than 2,000 standard, exclusive and special effect filters that simulate Tiffen’s award-winning optical equivalents. These can all be quickly and easily customized, then saved to a filter library for later use.

An exclusive new feature with Tiffen Dfx v2 plug-ins for Photoshop/Elements and Aperture owners is multiple masking and multiple layering capabilities without having to exit the plug-in each time.

This revolutionary new feature, speeds workflow and extends the already incredible capabilities inherent with Dfx Digital Filter software.

Unlike other software that professes to offer you selection technology that is precise, our exclusive EZ Mask, one of seven mask types, allows users to create precise multiple masks with just a few quick strokes.

And, with our multiple layering, users can quickly and simply add multiple filters on a single Photoshop layer.  In addition, filters and masks can be easily copied and moved between Dfx layers.

Creative control no one else can even come close to, and there’s still more!

Tiffen Dfx v2 now includes foreign language support for French, Spanish, German and Japanese in the Adobe Photoshop, Apple Aperture and Stand-alone editions.

Tiffen Dfx v2 is available as a Stand-alone application for still images, specific plug-ins for Adobe Photoshop, Elements and CS4, Apple Aperture and the most popular video post-production host software, such as Apple Final Cut Pro, and Express, Adobe After Effects and Avid Editing Systems.  Tiffen Dfx v2 is available for Windows XP and Vista and Macintosh systems v10.4 or higher and its new comprehensive Stand-alone edition has a suggested retail price of $99.95.

All Tiffen Dfx v2 software is available as a free trial download from the Tiffen website at www.tiffen.com.

Current owners of original Dfx editions will be able to upgrade to the corresponding Dfx v2 edition and should visit the Tiffen website for complete details.

Screenshot of Tiffen's Dfx v2 software. Image provided by The Tiffen Co. Click for a bigger picture!

Screenshot of Tiffen's Dfx v2 software.
Image provided by The Tiffen Co.

About The Tiffen Company
Tiffen is a leading US manufacturer of glass filters and other fine products for digital, still, video, motion pictures and television for over 60 years.  Tiffen products are used in almost every major  movie and TV production around the world.  Tiffen filters have earned two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for their ColorCore™ Filter Lamination Process (1985, 2000) and Ultra Contrast Filter (1993) respectively, as well as a Prime Time Emmy® Award for filter engineering excellence. The Tiffen Company in addition to their glass filters and digital imaging software feature the following lines: Davis & Sanford,  Domke, Saunders Trimmers, Steadicam,  Stroboframe, and  Zing Designs.


(First posted on Tuesday, December 30, 2008 at 14:44 EST)

Go to:
Previous Item
Current News
Next Item