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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Fujifilm's FinePix S1500fd digital camera. Photo provided by Fujifilm USA Inc. PRESS RELEASE: Fujifilm launches FinePix S1500 digital camera in India

FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world’s largest photographic solutions company, has announced the availability of its latest digital camera, Fujifilm FinePix S1500 in India. Perfect for advanced amateur photographers, the 10 Megapixel FinePix S1500 is a super-zoom compact with wide-angle versatile Fujinon 12x optical zoom (33mm-396mm equivalent), Face Detection technology with automatic red-eye removal, Dual Image Stabilisation (combining CCD-shift with high ISO), ISO levels of up to ISO 6400 (at 3MP), and a brand new Tracking Auto Focus function. This, along with features such as Panorama Shooting Mode and Instant zoom, make the FinePix S1500 a camera that will suit every member of the family. It is also designed for lower power consumption with a 300 shot battery life using AA Batteries and up to 700 shot battery life with AA Lithium batteries.

Mr. Kenichi Tanaka, Managing Director, FUJIFILM Corporation India, said, “Fujifilm FinePix S1500 offers great range and flexibility and will definitely wow the Indian photography enthusiasts. Like all FinePix S-series digital cameras, the FinePix S1500 includes Fujifilm's Dual Image Stabilization and SR AUTO modes to easily provide the best quality picture with increased clarity and sharpness, even in low light conditions."

“Fujifilm's S series range has proved to be extremely popular both in the Indian market and worldwide. Our new FinePix S1500 digital camera is a Long Zoom Camera with high quality features ideal for the active family. We are confident that FinePix S1500 will be appreciated by our target audiences in India,” added Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India.

Dual Image Stabilisation
In addition to offering incredible zoom range, the FinePix S1500 features combined CCD-shift and image stabilisation to avoid the effects of camera shake at longer shutter speeds. Dual Image Stabilisation facilitates long distance and fast action shots by ensuring that blur is minimised and photographic quality is always guaranteed.

Lock on to the Action
The FinePix S1500’s new Tracking Auto Focus function means that users can track a moving subject whilst ensuring focus is maintained, even when using the full eye-watering 12x zoom. This feature is ideal for kids who are always on the go, dogs bounding through fields, or Dads wanting to capture the perfect sports action shot. Simply focus, press the shutter half way and the camera will lock on to the subject, ready for you to take the perfect shot.

Family Friendly Features
As well as Tracking AF, the FinePix S1500 includes numerous other features which will make it a hit with the all-action family. The Instant Zoom feature helps to capture moving subjects at high zoom settings, and works alongside Face Detection when shooting pictures of people.

Panorama Shooting Mode, first featured on the extremely popular FinePix S1000fd, this enables users to create impressive panoramic pictures by seamlessly stitching together three separate photos.

Continuous Shooting is great when capturing sports and action shots. The camera can fire an impressive 7.5 frames per second up to 15 frames (at 2MP) or 3.3 frames per second up to 6 frames (at 5MP).

Once images have been recorded, they can be easily viewed via High Speed Playback or Micro Thumbnail View. High Speed Playback displays 10 frames per second making it quick and easy to find your favourite image. Alternatively, users can use Micro Thumbnail View which shows up to 100 thumbnails on the back of the large 2.7” LCD screen.

Plus, to make taking great images as easy as possible, the FinePix S1500 has Scene Recognition AUTO, which cleverly detects a scene without any need to pre-select the mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically identify and recognise different scenes – Portrait, Backlight Portrait, Night Portrait, Landscape, Night and Macro. Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits, instantly removing red-eye.

Close-up and personal
The compact and lightweight body is small and portable, making it perfect for holidays, family days out, or for snapping around the house. Inside the tiny shell is a massive 12x zoom, ideal for a wide range of subjects.

The FinePix S1500 features an internal memory of 52MB, which also helps as a great storage option. With a low-power consumption (operating on four AA type alkaline batteries) the FinePix S1500 is the perfect camera for the energy-conscious consumer.

(First posted on Wednesday, July 22, 2009 at 16:41 EDT)

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