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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Redrock Micro's logo. Click here to visit the Redrock Micro website! PRESS RELEASE: Redrock Micro Updates video DSLR rigs with Carbon Fiber, Adds 20 New Accessories and Enhancements


New gear delivers ultra-light weight, new rig for weddings/events, and retains affordability

Hollywood, CA (September 17, 2009) — Redrock Micro, the leading provider of cinema accessories for digital filmmakers, today announced a wide range of new accessories to enhance video DSLRs. Collectively these new accessories significantly reduce weight and increase the options available to exactly match customers' desired features and configuration.

Highlights of products in this release include:

  • Carbon Fiber rods that cut weight a dramatic 66% - Redrock's second-generation carbon fiber rods deliver state-of-the-art precision and strength, and are 66% lighter than comparable stainless steel rods. All Redrock DSLR rigs are now shipping with carbon fiber rods.

  • theEvent DSLR rig for weddings/events and photojournalism – a new DSLR rig that incorporates the microBrace body pad is an affordable quality solution for handheld with maximum stability.

  • Remote start/stop holder for Canon video DSLRs – a convenient accessory to mount the Canon IR remote for start/stop video recording on Canon DSLRs.

  • Support for DSLRs with battery grips – the new microLink4 better positions the DSLR body in front of the eye for comfortable viewfinder use. The microLink4 “flat” delivers this support for DSLRs with battery grips or other under-camera accessory.

  • Improved viewfinder support for shouldermount rigs – updates to the popular eyeSpy shouldermount DLSR rigs now position the viewfinder more comfortably for run-and-gun style shooting.

“The response to video DSLRs and the companion Redrock rigs have been tremendous,” said James Hurd, Chief Revolutionary of Redrock Micro. “Now in our third generation of cinema accessories, we continue to answer our customers' call for ultra lightweight, and even more options to configure rigs exactly to their specifications.” Redrock video DSLR rigs and accessories are the only products to win the Best of Show Black Diamond Awards handed out at the 2009 NAB Show by DV Magazine.

Redrock DSLR support rigs and accessories enhance video DSLRs (such as the Canon 5D Mark II, Canon 7D, Nikon D90, and Panasonic LUMIX DMC-GH1) with the stability, strength, and features for cinema-style shooting, while maintaining the ultra lightweight, small footprint, and rapid setup of still photography. Redrock's DSLR hybrid support rigs are perfectly designed for the demands of today's digital still and motion photographers.

Vanguard DSLR filmmakers using Redrock rigs include Vincent Laforet, Rodney Charters, and most recently Shane Hurlbut (Director of Photography for “Terminator: Salvation”).

Availability and Pricing
The new Redrock Micro DSLR accessories are available for immediate ordering direct from Redrock and from select Redrock resellers, and are expected to ship in September. Redrock accessories are always affordably priced for personal ownership: specific pricing depends on configuration and options. The new accessories are on display at HD Expo in New York September 17th.

About Redrock Micro
Redrock Microsystems delivers high quality cinema accessories for digital filmmakers at revolutionary prices. Redrock Micro’s products are designed to enhance DV, HD and video DSLR cameras including Panasonic, Sony, Canon, and JVC for true cinema-style shooting. At the heart of the Redrock family is the award-winning Redrock M2 Encore Cinema Lens adapter, which creates the shallow depth of field, angle of view, and focus techniques typically only found in 35mm motion pictures. Additional cinema accessories include the video DSLR cinema rigs, microFollowFocus, microMattebox, microSupport system, and microShoulderMount. Redrock's mission is to deliver high quality cinema accessories at revolutionary prices normal human beings can afford. Through a unique business approach of build-to-order and agile manufacturing, Redrock delivers the quality and features of premium solutions at a fraction of the price. This approach is ideal for independent filmmakers, owners/operators, film educators and students, and budget-conscious moviemakers. Redrock Micro has offices in Dallas, Texas, and Hollywood, California. Redrock Micro can be reached at info@redrockmicro.com and www.redrockmicro.com.

RedRock's theEvent DSLR rig in use. Photo provided by Redrock Micro.

RedRock's theEvent DSLR rig in use.
Photo provided by Redrock Micro.


(First posted on Thursday, September 17, 2009 at 13:02 EDT)

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