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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Panasonic Lumix DMC-GF1 digital camera. Copyright © 2009, The Imaging Resource. All rights reserved. PRESS RELEASE: Panasonic One-Inch Thin Plasma And LUMIX Digital Camera Win Popular Science Magazine's "The Best Of What's New"

Annual Popular Science Award Names Panasonic TC-P54Z1 Plasma and LUMIX GF1 Digital Camera the 2009 “Gadget” Winners

Secaucus, NJ (November 18, 2009) – Popular Science Magazine has named two Panasonic products, the TC-P54Z1 Ultra-thin VIERA Plasma and the LUMIX GF1 digital camera, the magazine’s 2009 “The Best of What’s New” winners in the Home Entertainment and Gadgets categories, respectfully. Both Panasonic products will be featured in the December 2009 issue of Popular Science Magazine.

“For 22 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future.” said Mark Jannot, Editor-in-Chief of Popular Science. “The Best of What’s New Award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields.”

The Panasonic TC-P54Z1 VIERA Plasma uses innovative wireless technology and features an ultra-thin 1” profile, making this HDTV Plasma a truly unique High Definition display. The wireless technology allows for flexible installations and the thin profile makes it easy to fit in any setting. The Panasonic TC-P54Z1 Plasma uses millimeter wave wireless technology established by the Wireless HD Consortium and has a maximum transmission rate of approximately 4Gbs, which enables full-HD uncompressed video and audio signals to be transmitted up to 30 feet from the TV.

Furthermore, the remote is RF, so the external box that houses all the electronics and connections can be placed out of sight. The TC-P54Z1 also features Panasonic's proprietary VIERA CAST™ technology that provides targeted internet content, including Amazon VOD and You Tube™. The TC-P54Z1 also includes 600Hz Sub-field drive that produces full 1080 lines of motion resolution - in prior years, Plasmas produced approximately 900 lines of motion resolution. The TC-P54Z1 is also one of a select few high definition displays to achieve THX® certification, an audio and video standard set by THX Ltd., a company founded by George Lucas to recreate the audio and video ambiance that filmmakers intended.

The Panasonic LUMIX GF1 is the world’s smallest and lightest system digital camera with built-in flash* and packs powerful DSLR-like features and High Definition video capabilities into a sleek and easy-to-use compact body. The LUMIX GF1 builds on Panasonic’s success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. The Micro Four Thirds system boldly removes the very same mirror box that traditionally defined a “Single Lens Reflex” camera, thus resulting in a much smaller camera body and lenses; while not compromising photo quality or performance. The LUMIX GF1 is Panasonic’s most compact LUMIX G Series digital camera and offers features appropriate for both new and more advanced photographers.

For instance, the LUMIX DMC-GF1 includes the new My Color mode, which includes seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom – all of which let users manually set the color, brightness and saturation levels. With the Live View function, users can see how these settings will affect the photo before they shoot, making it easier to capture the exact mood or atmosphere desired. For even more elaborate effects, users can choose from a total of nine Film modes, and set the contrast, sharpness and saturation levels for each. A custom function lets users store their favorite settings in memory. Furthermore, the exposure meter can be displayed in other shooting modes and the correlation between shutter speed and aperture is shown, with a color-coded warning that alerts users when the settings are not in the proper range.

“Panasonic has a longstanding history of being an innovative company that provides cutting-edge products and because of that, has been a consistent industry leader, so the Popular Science “Best of What’s New Honor” provides great validation that we are indeed leaders in two important categories for our company: High Definition Plasmas and digital cameras,” said Robert Perry, Executive Vice President, Panasonic Consumer Electronics Company. “We are honored by the recognition and will continue to manufacture products that are not only innovative, but also benefit the consumer who will be using them.”

For more information on the TC-P54Z1 and the LUMIX GF1 visit www.panasonic.com.

*As as of September 2, 2009

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

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Panasonic's Lumix DMC-GF1 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

Panasonic's Lumix DMC-GF1 digital camera.
Photo provided by Panasonic Consumer Electronics Co.

(First posted on Wednesday, November 18, 2009 at 14:51 EST)

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