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Samsung's NX10 digital camera with 18-55mm OIS lens attached. Photo provided by Samsung Electronics America Inc. Samsung debuts NX10 APS-C hybrid digicam
(Sunday, January 3, 2010 - 19:08 EST)

Samsung has today unveiled its much-anticipated NX10 digital camera - a mirrorless, interchangeable lens model that offers direct competition for Olympus and Panasonic's popular Micro Four Thirds format.

In March 2009 Samsung first revealed that it was developing the NX-series, based around APS-C sized image sensors. At the time, the first NX-series digital camera was expected to reach the market in the second half of 2009. That target has now slipped to Spring 2010, but the Samsung NX10 hybrid looks none the less interesting for the delay.

Samsung's NX format is very similar to Micro Four Thirds in concept, eliminating the mirror box to save weight and size, and using Live View display to frame images. The Samsung NX10 has two displays - a 3.0" AMOLED VGA LCD panel, and a 921,000 dot electronic viewfinder of unspecified size. The image sensor itself is a 14.6 megapixel APS-C CMOS chip, offering ISO sensitivity to a high of 3,200 equivalent. Focusing is also performed on data streamed from the image sensor, with Samsung claiming that the NX10's contrast detection autofocus is "one of the fastest ... in its class on the market". The NX10 also offers 720p high definition video recording, a dust reduction system, a built-in popup flash and external hot shoe, as well as high-definition HDMI video output with AnyNet+ functionality.

The Samsung NX10 is slated to ship in the first quarter of 2010. Pricing has not been disclosed at this time.

Samsung NX10
Samsung's NX10 digital camera with 18-55mm OIS lens attached. Photo provided by Samsung Electronics America Inc. Click for a bigger picture!
Camera Type Mirrorless, interchangeable lens
Model NumberNX10
Dimensions4.8 x 3.4 x 1.6 in.
(122 x 86 x 41 mm)
Weight12.5 oz
(354 g)
Image Capture
Sensor TypeCMOS
APS-C (approx. 1.10 in. diagonal)
15.10 megapixels (total)
14.60 megapixels (effective)
Filter TypeRGBG
Aspect Ratio3:2, 16:9
Image Dimensions4592 x 3056 (14.0 megapixels)
4592 x 2584 (11.9 megapixels)
3872 x 2592 (10.0 megapixels)
3872 x 2176 (8.4 megapixels)
3008 x 2000 (6.0 megapixels)
3008 x 1688 (5.1 megapixels)
1920 x 1280 (2.5 megapixels)
1920 x 1080 (2.1 megapixels)
1472 x 976 (1.4 megapixels)
Capture SpeedContinuous: 3.0 frames per second for 10 frames
Image Preview / Review
ViewfinderYes, 921k dot electronic viewfinder
100% field of view
LCD3.0 in. diagonal
614,400 dots (307,200 pixels)
100% field of view
Lens MountSamsung NX
Image Stabilization Yes (lens-based)
Focusing SystemContrast detection
Has AF assist lamp
Manual focus possible
ISO Sensitivity100, 200, 400, 800, 1600, 3200
Shutter Speed 30 - 1/4000 second, bulb
Exposure Modes Program, Aperture, Shutter, Manual
Metering Modes247-zone multi, center-weighted, spot
Exposure Compensation+/- 3.0EV in 1/3EV increments
White Balance Auto determined by image sensor, 7 presets, manual
Scene ModesSmart Auto, Scene (nine modes), Night, Portrait, Landscape
Self Timer Yes
Movie FormatH.264 .MP4 with audio
Recording MediumSD/MMC including SDHC
File FormatRaw, JPEG (EXIF 2.2)
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
NotesWill be available in Noble Black and Titan Silver.
More Photos
Samsung's NX10 digital camera with 18-55mm OIS lens attached. Photo provided by Samsung Electronics America Inc. Click for a bigger picture!

Original Source Press Release:

Samsung Unveils The Next Generation Of Camera - The NX10

The Samsung NX10’s Innovative Technology Provides ‘Best in Class’ Features with a Large APS-C Size Sensor, Bright AMOLED Screen and Fast Auto Focus to Give Users Ultimate Performance

Ridgefield Park, NJ (January 4, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the Samsung NX10 – an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The NX10 will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Blackand Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”

Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.


Samsung NX10


Noble Black and Titan Silver

Image Sensor



Samsung NX Mount


3.0” AM OLED (VGA)

View Finder

Electronic viewfinder


720p HD (MP4. H.264)

Size & Weight

  • 4.8” x 3.4” x 1.6” (excluding the projecting parts of the camera)
  • 0.78 lbs (without battery and card)


100 - 3200


Built-in Pop-up Flash


Lens Shift

Dust reduction

Supersonic Type

Special Features

  • APS-C sized image sensor
  • 3.0” AMOLED
  • Smart Range
  • HDMI (Anynet +)
  • Fast & Decisive Contrast AF
  • New DRIMe II Pro engine and advanced AF algorithm


Spring 2010

Samsung Electronics America’s CES press releases, video content and product images are available at www.samsung.com/newsroom.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

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