Go to:
Previous Item
Current News
Next Item

Fujifilm's FinePix XP10 digital camera. Photo provided by Fujifilm North America Corp. Fuji announces "Four-Proof" FinePix XP10
(Tuesday, February 2, 2010 - 00:01 EST)

The Fujifilm FinePix XP10 is the first in the company's new series of waterproof, freezeproof, shockproof and dustproof digital cameras, dubbed "Four Proof".

The sensor in the Fuji FinePix XP10 yields an effective resolution of twelve megapixels, and sits behind a Fujinon-branded 5x optical zoom lens with a rather tight 36mm wide angle. The Fujifilm XP10 includes no optical viewfinder, with framing and review all achieved on a 2.7-inch LCD panel. Images are stored on SD or SDHC cards, or in 13MB of built in memory. Power for the Fuji XP10 comes courtesy of an NP-45A lithium-ion rechargeable. The FinePix XP10 offers USB 2.0 High Speed data connectivity, but no video outputs. The XP10 goes on sale in the USA from February 2010, priced at around $200. For more details, read our Fuji XP10 preview.

Fujifilm FinePix XP10
Fujifilm's FinePix XP10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!
Camera TypeCompact
Model NumberXP10
Dimensions3.8 x 2.5 x 0.9 in.
(96 x 64 x 23 mm)
Weight5.4 oz (152 g)
Planned Price$200
Planned AvailabilityFebruary 2010
Image Capture
Sensor TypeFujifilm SuperCCD EXR
1/2.3" (approx. 0.43 in. diagonal)
12.20 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2248 (9.0 megapixels)
3984 x 2656 (10.6 megapixels)
2816 x 2112 (5.9 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
2.1 megapixels
Image Preview / Review
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypeFujinon Zoom
5x optical zoom
Image StabilizationNo
Focal Length6.4 - 32.0mm (actual)
36 - 180mm (35mm equivalent)
Aperture Rangef/4.0 / 6.7 (wide); f/4.8 / 8.0 (tele)
Focusing SystemContrast Detection: Single AF, Tracking AF
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 3.7" - 33" (9 cm - 80 cm)
ISO SensitivityAuto,100, 200, 400, 800, 1600
Shutter Speed1/4 - 1/2000 second
Exposure ModesProgram, Manual
Metering ModesTTL 256-zone metering
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Fine, Shade, Incandescent light, Fluorescent light 1(Daylight), Fluorescent light 2(Warm White), Fluorescent light 3(Cool White)
Internal FlashModes: Auto, Red-eye Reduction,Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction & Slow Synchro
Range: Auto ISO: Wide angle: Approx. 0.7m / 2.3 ft. to 3.1m / 10.2 ft.; Telephoto: Approx. 0.7m / 2.3 ft. to 2.7m / 8.9 ft.
Scene ModesNatural Light, Natural Light with Flash, Portrait, Landscape, Sport, Night, Beach, Snow, Sunset, Party, Flower, Text, Auction, Night (Tripod), Portrait Enhancer, Underwater    
Digital ZoomUp to 6.3x
Self TimerYes, 2, 10, Couple. Group seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC including SDHC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
ComputerUSB 2.0 High Speed
OtherDC Input
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary NP-45A
Product Bundle
Battery / Charger1 x Proprietary NP-45A Lithium-ion rechargeable battery and charger
Flash Memory13.0MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesWaterproof, Dustproof, Shockproof, Freezeproof, 720p HD Movies, AF Tracking, Easy Web Upload. An accessory kit containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in March 2010.
More Photos
Fujifilm's FinePix XP10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!
Fujifilm's FinePix XP10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!
Fujifilm's FinePix XP10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!

Original Source Press Release:

Fujifilm Combines Style With Durability For The Finepix XP10

Waterproof, Shockproof, Freezeproof and Dustproof; Fujifilm’s First ‘Four-Proof’ Digital Camera

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced the launch of the FinePix XP10, the first in a new category of super-tough, ‘Four-Proof’ digital cameras - Waterproof, Freezeproof, Shockproof and Dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically “life proof” camera housed in a metal uni-body chassis with a tactile grip finish.

The FinePix XP10 sports a 12-MegaPixel CCD sensor, a 2.7” High-Contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7 mm*1 thin, and retains the chiselled design of a conventional compact camera. It comes in a choice of three different colors - silver, black and green - making it the perfect camera for an extreme outing or a just a relaxing night out on the town.

“The FinePix XP10 takes our best-selling Z33WP to the next level,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the intense redesign, the FinePix XP10 gives users extreme photographic support by providing them with the ability to take their camera into virtually any type of environment without worrying about it getting damaged.”

Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. Consumers can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to ‘mark’ a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm’s MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.

HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

In addition to these innovations, the FinePix XP10 is loaded with the following features:

  • Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

  • Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.

  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

  • Digital Image Stabilization: Reduces image blur automatically and offers creative adaptability and excellent picture quality.

  • Li-ion rechargeable battery: The long-life rechargeable Li-ion battery (up to 165 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.

The FinePix XP10 will be available in late February 2010 at a price of $199.95. An accessory kit containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in March 2010.

  1. 21.7 mm measured at the thinnest chassis point

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Graphic Systems supplies products and services to the printing industry. Motion Picture provides motion picture film. The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services. For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

Go to:
Previous Item
Current News
Next Item