GOLDEN, CO (February 7, 2010)...PENTAX Imaging Company has announced a $50 INSTANT REBATE PROGRAM effective until February 15, 2010 on K-x kit configurations. The popular PENTAX  K-x features 12 megapixels, the PENTAX PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced. Consumers who purchase these K-x kits during this time period will benefit from instant savings on regular MAP/estimated retail pricing as follows:

* The instant rebates are valid only for a limited time for purchases made on the listed camera configurations from February 7 – February 15, 2010.  All K-x camera colors qualify for the instant rebate.

The PENTAX INSTANT REBATE PROGRAM offers several consumer advantages, including no need to submit or track claims or wait several weeks for a rebate check.  More information about the program, the products and where to buy is available at: www.pentaximaging.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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