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Pentax's Optio M90 digital camera in both red and black body colors. Photo provided by Pentax Europe Imaging Systems Ltd. Pentax Optio M90: new compact for European market
(Wednesday, April 28, 2010 - 14:25 EDT)

Pentax Europe Imaging Systems Ltd. has announced a new compact digital camera for that market, the Pentax Optio M90.

The Pentax M90 couples a 5x optical zoom lens with a twelve megapixel CCD image sensor in a compact aluminum alloy body. The Optio M90 design also includes a 2.7-inch LCD display, 32MB of internal memory, an SD / SDHC card slot, and both high-speed USB plus standard-def video output. The M90 draws power from a lithium ion battery pack.

Most features of the Pentax M90 are aimed at simplicity, with few manual controls available. ISO sensitivity ranges from ISO 100 to 1,600 equivalents, and the Pentax M90's range of twenty scene modes provide a modicum of control over the look of images. As well as still images, the Pentax Optio M90 can capture standard definition video.

Thus far, there's no sign of the M90 being announced outside of Europe. Pentax UK is predicting availability of the Optio M90 in mid-June 2010, priced at around £120 (roughly equivalent to US$180, ignoring exchange rate fluctuations, taxes, and duties.).

Pentax Optio M90
Pentax's Optio M90 digital camera. Photo provided by Pentax Europe Imaging Systems Ltd. Click for a bigger picture!
Camera TypeCompact
Model NumberNorth America: M90
Dimensions3.9 x 2.3 x 0.9 in.
(99 x 59 x 23 mm)
Weight4.7 oz (133 g)
Image Capture
Sensor TypeCCD
1/2.3" (approx. 0.43 in. diagonal)
12.10 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2664 (10.7 megapixels)
4000 x 1944 (7.8 megapixels)
3264 x 2448 (8.0 megapixels)
2576 x 1932 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.6 frames per second
Image Preview / Review
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypePentax lens; 7 elements in 6 groups, 3 aspherical elements
5x optical zoom
Image StabilizationYes
Focal Length5.1 - 25.3mm (actual)
28 - 140mm (35mm equivalent)
Aperture Rangef/3.5 (wide) / f/5.9 (tele) - ???
Focusing System3-point TTL contrast detection w/ tracking
Focusing RangeNormal: 0" - infinity (1 cm - infinity)
Macro: 0.0" - 1" (0 cm - 2 cm)
ISO SensitivityAuto, 100, 200, 400, 800, 1600
Shutter Speed2 - 1/1000 second
Exposure ModesProgram
Metering ModesMulti-segment
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Sunny, Tungsten, Fluorescent, Cloudy
Internal FlashModes: On, Off, Auto, Soft Flash, Red-Eye Reduction
Range: Wide: 0.3 - 3.0m; Tele: 1.0 - 1.8m @ ISO 400
Scene ModesAuto-Panorama, Sport, Landscape, Night Landscape, Self-Portrait, Night Portrait, Museum, Snow, Sunset, Fireworks, Beach, Party, Foliage, Kids&Pets, Copy, Backlight, Frame Composite, Audio, Video, Portrait
Digital Zoom5.0x
Self TimerYes, 2 or 10 seconds
Time LapseNo
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC including SDHC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.21)
VideoStandard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary D-LI108
Product Bundle
SoftwareArcSoft Media Impression 2.0 for Pentax
Battery / Charger1 x Proprietary D-LI108 lithium-ion rechargeable battery and charger
Flash Memory32.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantNo
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Pentax's Optio M90 digital camera. Photo provided by Pentax Europe Imaging Systems Ltd. Click for a bigger picture!
Pentax's Optio M90 digital camera. Photo provided by Pentax Europe Imaging Systems Ltd. Click for a bigger picture!
Pentax's Optio M90 digital camera. Photo provided by Pentax Europe Imaging Systems Ltd. Click for a bigger picture!

Original Source Press Release:

5x Wide-angle Zoom, Smooth touch, Smooth price

PENTAX Imaging Systems is pleased to announce the launch of the PENTAX Optio M90, a standard-class, lightweight compact digital camera that is equipped with advanced basic functions.

Thanks to its ease of use, the Optio M90 is the perfect choice for a variety of photography scenes and modes.  Key features include a sophisticated metal rubber coated soft-touch exterior, a high-definition sensor of approximately 12.1 megapixels, a large and easily-viewable 2.7’’ LCD monitor, as well as an upgraded optical wide-angle 5x zoom. Furthermore, the Optio M90 has been designed to produce beautiful photography with minimal effort through a variety of upgraded features including aan improved face recognition function, smile capture and blink detection modes, and further advancement of the scene modes – 20 in total, including the Auto-Panorama, and Backlight modes.

The Optio M90 is also available in two colours, black and burgundy red, allowing users to select their preferred style.

Major Features

  1. Wide-angle optical 5X zoom lens in a compact body
    The Optio M90 features a very compact body that fits into the palm of a hand and houses an optical wide-angle 5 times zoom, where an angle of view equivalent to approximately 28mm to 140mm in 35mm format can be achieved. This angle view makes it possible to capture a  full group of people or whole architecture in the frame, without needing to step backwards, and to zoom further when taking photos of landscapes, commemorative photos and portraits. The Digital Zoom of 5x extends the zoom range to enable high-magnification zoom photography equivalent to a maximum of approximately 25x.

  2. New soft and sophisticated texture
    The Optio M90 is stylish and detailed in design with an aluminum alloy body coated by a soft-feel rubber texture.

  3. Approximately 12.1 effective megapixels for high-definition images
    The effective pixel count of the Optio M90 amounts to a high definition of approximately 12.1 megapixels. In addition, clear and high-quality images can be achieved through a high-performance PENTAX lens. Clear prints of detailed areas, are possible even when photos are stretched out to large sizes.

  4. Automatic functions for easy camera operation
    The Optio M90 features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting and other conditions. In addition, there are another 20 scene modes, which include the Auto-Panorama mode for composing photographs into one panoramic picture, a Backlight mode to capture perfect pictures even with sun in the background, and a Auto-tracking mode to follow and focus on the subject even if it moves out of the centre of the frame.

    The Optio M90 also features the upgraded Face Detection AF & AE function, as well as the Smile function which automatically releases the shutter the instant it detects the subject’s smile, and the Blink detection mode, which warns the photographer when the subject’s eyes close at the time of shutter release.

  5. Other features

    1. Large 2.7-inch colour LCD monitor with approximately 230,000 dots, treated with AR (Anti-Reflection) coating to minimise reflections

    2. High-sensitivity anti-shake mode of ISO 1600, to minimise camera shake and subject shake at indoor events and for fast-moving subjects

    3. Movie-clips of 640x480 pixels, 30 frames per second

    4. Camera supplied with a Lithium-ion battery and a charger

    5. The Multi-Burst shooting mode: takes 16 VGA-size pictures at a maximum speed of approximately 14.6 images per second and creates a contact sheet

    6. Arcsoft MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, including Windows 7 and Mac OS X 10.6)

    7. Dimensions:  9.9 x 5.8 x 2.3cm

    8. Weight (excluding li-ion battery) : 116g

RRP £119.99

Mid June 2010

  • PENTAX and Optio are trademarks of HOYA CORPORATION.

  • ArcSoft®, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.

  • Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

  • Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.

  • All other brands or product names are trademarks or registered trademarks of their respective companies.

  • Design and Specifications are subject to change without notice

PENTAX Imaging Systems (PGB) is a branch of PENTAX Europe Imaging Systems SAS (PEIS). PENTAX Imaging Systems (PGB) successfully distributes its products through a number of channels, including independent camera shops and national retailers. The product range is extensive and includes state of the art digital SLR, bridge and zoom compact cameras. There is also a superb range of binoculars, suitable for a variety of leisure activities. Today, Pentax is a leading supplier of recreational cameras and photographic equipment world-wide.

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