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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar Media's logo. Click here to visit the Lexar Media website! PRESS RELEASE: Lexar Media Now Shipping 16GB and 32GB Professional 133x Secure Digital High Capacity (SDHC) Memory Cards

Increased Capacity Enables Capture of High-Quality Images and Video with SDHC-Compatible Digital SLR Cameras

Fremont, CA, May 25, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced that it is shipping Lexar® Professional 133x Secure Digital High Capacity (SDHC) memory cards in 16GB and 32GB capacities to retail outlets. The Lexar Professional SDHC cards will be available in B&H and Adorama stores in the U.S. For additional information about the 16GB and 32GB Lexar Professional 133x SDHC cards, visit www.lexar.com.

The Lexar Professional SDHC memory cards offer the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second), while the higher capacities of the new 16GB and 32GB cards make them an excellent choice for shooting higher-resolution images and large-sized, high-definition video files with SDHC-compatible digital SLR cameras. In addition to enabling photographers to fully leverage a digital SLR’s high-speed processor, the Professional SDHC cards significantly accelerate image download times from the card to a host computer, improving the digital workflow.

“As camera manufacturers introduce new models that capture both photo and video content, photographers need memory solutions that keep up with their evolving shooting needs,” said Manisha Sharma, director of worldwide memory card product marketing, Lexar Media. “With the 16GB and 32GB capacities of the Lexar Professional SDHC cards, photographers can shoot longer without having to switch cards and potentially miss an amazing image. Photographers everywhere understand the benefits of increased capacities, and we’re pleased to be offering these cards to them through our extensive channel network.”

All Lexar memory card and card reader designs are tested in the Lexar Quality Labs, facilities with more than 800 digital cameras and memory card devices, to ensure performance, quality, compatibility, and reliability. Lexar performs this extensive testing in an effort to provide customers with the highest level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can also access Lexar’s Digital Photography website, a dedicated, online resource and tips destination, and can leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues and to provide tools for photographers to optimize their shooting and focus on capturing great images.

All Lexar Professional memory cards include a limited lifetime warranty, a free downloadable copy of Image Rescue® 4 software, and exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. All other brand or product names are trademarks or registered trademarks of their respective holders.

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(First posted on Tuesday, May 25, 2010 at 12:47 EDT)

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