PRESS RELEASE: PackshotCreator: PackshotOffice, the Ultimate Touch Workstation for Visual Creation
PARIS -- (BUSINESS WIRE) -- PackshotCreator, specialized in product photography solutions, introduces the first workstation for creating in-house product pictures and 360° animations. After smartphones, game consoles and other tactile PC tablets which have already swiped the market, the company intends to expand the use of its interactive photo studio among professionals by starting to invest in their offices.
PackshotOffice brings together touch technologies and visual creation: it features a SAW touch screen, a ligthbox to place the products in, and a user-friendly interface that allows an easy control of the image capture and management process.
Thanks to its embedded operating system and integrated network plug, any employees can share the workstation to create visuals for datasheets, catalogs, e-shops, and more, with no specific knowledge in photography.
Until now, mainly dedicated for customer relations through interactive kiosks or reserved for specialized business applications (medical imaging, terminal inventory and Point Of Sale), this intuitive mode of interaction now spreads among professionals.
The PackshotOffice system includes a lightbox and touchscreen display.
Photo provided by Sysnext.
PackshotOffice is the latest solution resulting from PackshotCreator’s research in product imaging. It is an all-in-one system, making technology accessible.
In a commitment to provide rich contents - photos, 360° animations - to every professional, PackshotOffice offers the best of tactile: a large slab, Surface Acoustic Wave technology, intuitive user interface optimized for touch screen handling...
"This mode of interaction offers more control due to its intuitiveness. In addition, using such an innovative and efficient tool is a motivating factor for people" says Laurent Wainberg, founder of PackshotCreator.
The launch of PackshotOffice forms part of a larger trend in the generalization of tactile use. This development brings in new collaborative applications such as virtual workspaces among others. More instinctive and natural, this interaction matches new demands in terms of usability and economic efficiency.
This innovative practice foreshadows an emerging work environment where professionals are freed from constraints of individual workstation. All in favor of more accessible tools, which can be shared and be immediately operational with a simple touch...
Cutaway rendering of the PackshotOffice system.
Photo provided by Sysnext.
PackshotCreator proposes a new concept of digital photographic studios for companies. These innovative solutions create infinite product photos of professional quality as well as 360° and 3D product animations.
PackshotCreator studios have more than 2500 business users in 35 countries, including Essilor, Fnac, Philips, Fujifilm, Thomson, Sagem, Schneider-Electric, L'Oreal, Swatch Group, Sanofi Aventis, Orangina Schweppes.
(First posted on Monday, June 21, 2010 at 15:38 EDT)