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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Tiffen logo. Click to visit their website! PRESS RELEASE: Tiffen Updates Photo fx Ultra Application on Apple® iPad to Increase Resolution for Greater Image Quality

Photo fx Ultra Is Now #3 Photo App for Apple iPad

HAUPPAUGE, N.Y., July 2 /PRNewswire/ -- The Tiffen Company, a leading manufacturer of award winning accessories for the still imaging, motion picture and broadcast markets, announced an update to their new app for the Apple iPad, Photo fx Ultra, a photo enhancement software application for the Apple iPad. The update increases file resolution from 2048 pixels to 3072 x 3072 pixels for even greater image quality. "We're delighted that our Photo fx Ultra has been so well received and is now ranked the #3 Photography app for the Apple iPad and has a 4-1/2 star out of 5 rating," said Hilary Araujo, vice president of marketing at The Tiffen Company.

Some comments from owners include, "Fantastic – Applications like this are why I bought the iPad. Let's hope others step the game up. Great job!" Other comments from owners can be viewed on the Apple iTunes page for Photo fx Ultra.

Photo fx Ultra is similar in content to Photo fx for the iPhone but the user interface has been modified to take advantage of the increased screen space. There is a new Color Correct filter, more presets, search capability and compatibility* with Tiffen's Dfx Digital Filter Suite that runs as a standalone application or plug-in for Adobe Photoshop an Apple Aperture.

Features include:

  • Choose from 68 filters organized into 7 different filter groups
  • Select from a total of 836 presets
  • Try one of the 65 different color or black and white film looks
  • Add realistic diffusion to photos using a library of 50 interesting textures
  • Create natural lighting effects using 117 different patterns
  • Choose from 27 grain presets to simulate popular motion picture film stocks
  • Add multiple filters without saving
  • Selectively apply filters by painting a mask
  • Modify filters with sliders, on-screen controls or presets
  • High resolution support up to 3072 x 3072 pixels
  • Edit in portrait or landscape mode
  • Crop, Rotate, Straighten
  • Zoom into the image with the Close-Up Lens filter
  • Compatibility with the still image editions of the Tiffen Dfx Digital Filter Suite
  • Quickly search for filters and presets
  • Integrated Help

Photo fx Ultra is currently available at the Apple iTunes retail store for $5.99.

*Compatibility is handled by emailing a setup file.

(First posted on Monday, July 5, 2010 at 08:26 EDT)

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