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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Bluetooth logo. Click here to visit the Bluetooth SIG website! PRESS RELEASE: JVC Packs Unique Bluetooth Wireless Technology Features into One-of-a-Kind Camera


Bluetooth SIG Recognizes the HD Everio GZ-HM550 as “One to Watch”

KIRKLAND, Wash. -- (BUSINESS WIRE) -- The Bluetooth Special Interest Group (SIG) today recognized JVC for its unique and innovative use of Bluetooth technology in the HD Everio GZ-HM550. Aside from the camera’s long battery life, exceptional product features, and sleek design, the HD Everio GZ-HM550 employs a variety of innovative Bluetooth wireless technology applications that further the capabilities of the device. For this reason, the Bluetooth SIG has recognized the HD Everio GZ-HM550 as “One to Watch.”

“The use of Bluetooth wireless technology aided on that front, opening the door for a multitude of unique wireless applications not seen in other cameras today.”

The HD Everio GZ-HM550 takes advantage of a variety of Bluetooth wireless technology features. Once the device is paired to a compatible smartphone, the HD Everio GZ-HM550 can be controlled remotely, performing basic operations such as recording, zooming, and playing a recording back. Still images captured on the HD Everio GZ-HM550 can be wirelessly transferred to a smartphone with the help of Bluetooth technology, making it easy to store and transport favorite photos. After pairing the device to a compatible Bluetoothheadset, sound can be monitored wirelessly while shooting and recording the user’s own voice. The HD Everio GZ-HM550 also provides the use of geo-tracking, which allows the user to record location data with the help of a GPS unit. When files are played back, they synchronize with Google Earth on a PC and the location data is displayed on screen.

“JVC went above and beyond to enhance the features of the HD Everio GZ-HM550 with the help of Bluetooth wireless technology,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “The unique framework of this device appeals to a variety of users and the use of Bluetooth technology works to enhance this device’s broad appeal.”

“The HD Everio GZ-HM550 is a one-of-a-kind device that allows the user to complete a variety of commands with simplicity,” said Kunio Otsuka, group manager of JVC. “The use ofBluetooth wireless technology aided on that front, opening the door for a multitude of unique wireless applications not seen in other cameras today.”

Aside from the innovative Bluetooth technology features the device offers, the HD Everio GZ-HM550 provides 32GB built-in flash memory for up to 14 hours of recording and SDHC compatible card slot, image stabilization technology, and a sleek design. The camera also allows for the sharing and transferring of digital files to YouTube, or to your Apple iTunes library, and more with the help of the enhanced Everio MediaBrowser software for Windows. The HD Everio GZ-HM550 is available now at http://everio.jvc.com/.

The Bluetooth SIG One to Watch companies are chosen from products qualified by all levels of membership, including Adopter, of the Bluetooth SIG.

About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly – Classic Bluetooth technology for use in a wide range of consumer electronics; Bluetooth high speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; and Bluetooth low energy technology for low power sensor devices and new web services within the healthcare, fitness, security, home entertainment, automotive and automation industries. More than eight new Bluetooth enabled products are qualified every working day and more than 19 million Bluetooth units are shipping per week. There are nearly three billion Bluetooth devices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About Bluetooth high speed Wireless Technology
Bluetooth high speed wireless technology fulfills the consumers’ need for speed while providing the same wireless Bluetooth experience – faster. Manufacturers of consumer electronics, car and home entertainment devices can now build their products to send large amounts of video, music and photos between devices wirelessly at speeds expected for such applications. Utilizing the 802.11 radio protocol provides increased throughput of data transfers at the approximate rate of 24 Mbps.

About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter member companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 13,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Kirkland, Washington, U.S.A. For more information please visit www.bluetooth.com.

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.


(First posted on Wednesday, July 28, 2010 at 13:12 EDT)

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