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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' PEN E-P2, black-bodied version. Photo provided by Olympus Imaging America Inc. PRESS RELEASE: Olympus PEN® E-P2: Back In Black

Exclusive New Kit Features Black PEN E-P2 Body, Black 17mm M.Zuiko Lens and Black FL-14 Flash

CENTER VALLEY, Pa., August 31, 2010 – In the past year, the Olympus PEN family has won a series of high profile awards, including the CEA CES Innovations Award, the EISA Best European Camera and the Red Dot Design Award. Today, meet the newest member of the world-renowned family: the Olympus PEN E-P2 black-on-black kit. For the first time, the PEN E-P2’s stylish retro black metal body is complemented by a black M.ZUIKO DIGITAL ED 17mm lens and a black FL-14 flash in an exclusive, limited availability kit.

Look what you can do with a PEN E-P2 kit. Just like the original, it blends high-quality still images like those taken with a Digital Single Lens Reflex (DSLR) with High Definition (HD) video, stereo linear PCM audio recording and In-Camera Creativity inside an ultra-portable body.

“The PEN E-P2 kit’s edgy black styling gives the camera a discreet, more professional look. Perfect for photographers who want to capture the action without being a distraction,” said Katie Roseman, product manager, Olympus Imaging America Inc. “Photo enthusiasts will appreciate the camera for its excellent image quality, HD video, creative functions and high-end stereo sound, while design aficionados will relish its sleek black profile.”

The powerfully simple PEN E-P2 is compatible with an array of Micro Four Thirds lenses, including the newly announced M.ZUIKO DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6, which feature a high-speed, silent autofocus during still shooting and HD movie capture. It is part of a new generation of system cameras.

The black Olympus PEN E-P2 kit will cost $999.99 and will be available at select photo specialty stores beginning in October, 2010. The kit includes the PEN E-P2 Body, black M.ZUIKO DIGITAL ED 17mm lens, black FL-14 flash, USB Cable, Video Cable, Li-Ion Battery Pack, Li-Ion Battery Charger, Shoulder Strap, OLYMPUS [ib] software CD-ROM, Manuals and Registration card.

Olympus' PEN E-P2, black-bodied version. Photo provided by Olympus Imaging America Inc. Click for a bigger picture!

Olympus' PEN E-P2, black-bodied version.
Photo provided by Olympus Imaging America Inc.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

  • Digital Cameras

  • Professional and Consumer Interchangeable Lens System Cameras

  • Related Underwater Products and Accessories

  • Digital and Microcassette Recorders

  • Digital Media

  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

* Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.

© 2010 Olympus Imaging America Inc.

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(First posted on Tuesday, August 31, 2010 at 02:00 EDT)

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