Go to:
Previous Item
Current News
Next Item

The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sony's logo. Click here to visit the Sony website! PRESS RELEASE: Sony Introduces Powerful, Compact External Flash For Alpha Cameras With Quick Shift Bounce

Also introduces new Alpha system accessories including bracket, carrying case and lens hood

  • HVL-F43AM external flash with GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design

  • More new α system accessories: VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood

HVL-F43AM external flash
With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimized for superb results with all A-mount cameras.

As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking 'bounce' effects.

Further, Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Ideal for everyday shooting and more serious applications, its dust- and moisture-resistant design makes the HVL-F43AM ideal for demanding assignments, indoors or outside.

Flash power levels are switchable in 22 increments, from 1/1 through to 1/128 level in 1/3 steps. High output power is complemented by a quick 2.9 second (approx.) recycling time. Despite the flash's extensive functions, operation is refreshingly clear and simple via the high-quality LCD screen and direction buttons.

Sony's HVL-F43AM flash strobe. Photo provided by Sony Electronics Inc. Click for a bigger picture! Sony's LCS-AMB soft carrying case. Photo provided by Sony Electronics Inc. Click for a bigger picture!

Sony's HVL-F43AM flash strobe and LCS-AMB soft carrying case.
Photos provided by Sony Electronics Inc.

VCT-55LH Bracket
The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. A useful add-on for all A-mount cameras by Sony, the bracket can also be used with E-mount cameras such as the NEX-5/NEX-3 and the Handycam® NEX-VG10E HD camcorder.

Other accessories – like a shotgun microphone – can be securely mounted while the camera’s main shoe is occupied. The VCT-55LH is ideal for use with the CLM-V55 clip-on LCD monitor that offers a clear, high-resolution view of images during video and still shooting.

Soft Carrying Case LCS-AMB
The LCS-AMB soft carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. A special suspended partition cradles the camera securely while allowing quick access. Finished in durable black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap.

Lens Hood ALC-SH111
Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

Pricing and Availability
The new HVL-F43AM external flash, VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood for α cameras by Sony will be available this summer for about $350, $50, $50 and $20, respectively.

See all accessories by Sony for the α camera system

For all the latest news releases, digital images and information about Sony Electronics, please visit www.sony.com/news.

Sony's ALC-SH111 lens hood. Photo provided by Sony Electronics Inc. Click for a bigger picture! Sony's VCT-55LH flash bracket. Photo provided by Sony Electronics Inc. Click for a bigger picture!

Sony's ALC-SH111 lens hood and VCT-55LH flash bracket.
Photos provided by Sony Electronics Inc.

(First posted on Wednesday, April 13, 2011 at 01:01 EDT)

Go to:
Previous Item
Current News
Next Item