PRESS RELEASE: Canon unveils the EF-S 55-250mm f/4-5.6 IS II – the ideal telephoto lens for aspiring photographers
United Kingdom, Republic of Ireland, 13th June 2011 -- Canon today announces the launch of its latest high-quality telephoto zoom lens. The new EF-S 55-250mm f/4-5.6 IS II is a compact and affordable lens, offering powerful telephoto performance combined with high image quality, making it ideal for photographers wanting to get closer to the action.
The versatile new lens enables photographers to shoot a variety of subjects due to its variable focal range. It’s ideal for shooting anything from portraits to longer-distance subjects, such as wildlife, sports, or even features within a landscape -- ensuring the moment is always captured in impressive detail.
The EF-S 55-250mm f/4-5.6 IS II will be available separately and also as part of a double lens kit, bundled alongside the recently-announced EF-S 18-55mm f/3.5-5.6 IS II with EOS 550D, EOS 600D and EOS 60D bodies, providing beginners with a fantastic start to their photography system, all in one box.
Designed and manufactured to exacting standards, the EF-S 55-250mm f/4-5.6 IS II reflects Canon’s premium design philosophy, with an enhanced exterior design and a number of premium technologies to ensure leading image quality. Canon’s four-stop Image Stabilizer (IS) counters image blur during low light and handheld shooting, and the inclusion of an Ultra-low Dispersion (UD) lens element and Canon’s Super Spectra Coatings also ensure beautifully crisp, high contrast and glare-free images. The latest EF-S lens to be added to Canon’s range is ideal for photographers seeking an affordable and versatile lens for general-purpose telephoto photography.
The EF-S 55-250mm f/4-5.6 IS II will be available from July 2011, priced at £329.99/€369.99 RRP incl. VAT.
(First posted on Monday, June 13, 2011 at 11:19 EDT)