Go to:
Previous Item
Current News
Next Item

Panasonic's Lumix DMC-FX90 digital camera. Photo provided by Panasonic Consumer Electronics Co. Panasonic FX90 enables instant photo sharing (UPDATED)
(Friday, August 26, 2011 - 01:01 EDT)

Rounding out the company's camera announcements for the day, Panasonic Consumer Electronics Co. has revealed its new Panasonic FX90 digital camera.

The Panasonic FX90 is aimed at photographers wanting to share photos as quickly as possible, especially smartphone owners unsatisfied with the quality of their phones' built-in cameras. In-camera wifi connectivity allows the FX90 to connect not only to home wireless networks with WiFi Protected Setup capability, but also to connect directly to Android and iOS cell phones and tablets. Once connected, sharing photos and videos is as simple as signing up for Panasonic's new LUMIX CLUB cloud service, then downloading the LUMIX LINK app on either platform, and entering your credentials for sites like Facebook, Flickr, Picasa, and YouTube.

The Panasonic FX90 features a 12.1 megapixel image sensor, a Lumix DC Vario-Summarit branded 5x optical zoom lens with optical image stabilization, three-inch LCD panel, Secure Digital storage, and power from a proprietary lithium-ion battery pack.

Pricing and availability for the Panasonic Lumix FX90 digital camera will be announced approximately 30 days prior to US-market availability. The Panasonic LUMIX CLUB cloud service is expected to go online from September 5th, 2011.

Panasonic Lumix DMC-FX90
Panasonic's Lumix DMC-FX90 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberNorth America: DMC-FX90
Dimensions4.0 x 2.2 x 0.9 in.
(102 x 56 x 22 mm)
Weight5.3 oz (149 g)
Image Capture
Sensor TypeCCD
1/2.33" (approx. 0.43 in. diagonal)
12.50 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio16:9, 4:3
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2248 (9.0 megapixels)
3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1840 (6.0 megapixels)
2560 x 1920 (4.9 megapixels)
2560 x 1712 (4.4 megapixels)
2560 x 1440 (3.7 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
2992 x 2992 (9.0 megapixels)
2448 x 2448 (6.0 megapixels)
Capture SpeedContinuous: 3.7 frames per second for 7 frames
Image Preview / Review
LCD3.0 in. diagonal
460,000 dots (approx. 153,000 pixels)
Lens TypeLEICA DC VARIO-SUMMARIT; 7elements in 6 groups, 3 Aspherical
5x optical zoom
Image StabilizationYes
Focal Length4.3 - 21.5mm (actual)
24 - 120mm (35mm equivalent)
Aperture Rangef/2.5 - 8 (W) / f/5.9 - 18 (T) with Iris Diaphragm
Focusing SystemContrast Detect: Face, AF Tracking, 23pt, 1pt, Spot Touch Area
Has AF assist lamp
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 1.2" - 4,082" (3 cm - 10,000 cm)
ISO SensitivityAuto, iISO, 100, 200, 400, 800, 1600; High Sensiti ity mode (ISO 1600-6400)
Shutter Speed60 - 1/4000 second
Exposure ModesProgram
Metering ModesIntelligent Multiple
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Shade, Incandescent, White Set
Internal FlashModes: Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
Range: 0.6 - 5.9m (Wide/ISO Auto), 1.0 - 2.5m (Tele/ISO Auto)
Scene Modes 3D Photo, Cosmetic, SCN (Portrait, Transform, Self-Portrait, Scenery, Panorama Assist, Sports, Night Portrait, Night Scenery, Handheld Night Shot, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, Starry Sky, Fireworks, Beach, Snow, Aerial Photo, Photo Frame, High Dynamic, Pin Hole, Film Grain, High Sensitivity, Hi-Speed Burst(Image priority / Speed priority), Flash Burst(Standard / Art / B&W))
Digital ZoomUp to 4x
Self TimerYes, 2 or 10 seconds
Movie FormatAVCHD, MP4; mono audio with audio
Recording MediumSD/MMC including SDHC, SDXC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF v2.3), MPO
VideoHigh definition: Yes (HDMI)
Standard definition: Yes
ComputerUSB 2.0 High Speed, WiFi
OtherMicro HDMI
Battery Type3.6V, 680mAh Lithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwarePHOTOfunSTUDIO 6.4 HD Lite Edition, QuickTime, Adobe Reader, Super LoiLoScope (trial version)
Battery / Charger1 x Proprietar Lithium-ion rechargeable battery and charger
Flash Memory70.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesMega OIS image stabilization, 3-inch touchscreen LCD, IEEE 802.11b/g/n Wi-Fi, Full HD movies, 3D Photos, Motion Deblur, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure.
More Photos
Panasonic's Lumix DMC-FX90 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FX90 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

UPDATED 2011-08-26 17:10ET: Press release replaced with an updated version.

Original Source Press Release:

Panasonic Adds Wi-Fi® Connectivity To The New Lumix FX90 Stylish Compact Digital Camera

With Wi-Fi Connectivity LUMIX FX90 Easily Shares Photos Via Popular Social Networks Direct from Compatible Smartphones

SECAUCUS, NJ (August 26, 2011) -- Panasonic today announces a new stylish compact digital camera, the LUMIX DMC-FX90, which adds Wi-Fi® connectivity (802.11 b/g/n) to a high-performing and feature-rich model that boasts a 24mm ultra-wide LEICA DC VARIO-SUMMARIT lens with F2.5 brightness. With the addition of the Wi-Fi connectivity, the LUMIX FX90 addresses the growing communities of people who take photos and videos and want to share them instantly via online social networks.

Panasonic also introduces today LUMIX CLUB, a cloud-based service that is accessible via a smartphone and a computer browser that allows consumers to upload photos taken with the LUMIX FX90 to the following social networks: Facebook™, Flickr™, Picasa™ or YouTube™. Photos can even be shared with these sites simultaneously, making it easy and quick. Additionally, once a LUMIX CLUB account is acquired, Panasonic will also provide a free, dedicated application called “LUMIX LINK”, which will be compatible with iPhone® and Android™OS smartphones, thus consumers can instantly share photos by connecting the LUMIX FX90 just once to their compatible smartphone and then using the carrier network to share photos online. After the initial set-up, sharing photos will be as simple as using the LUMIX LINK application on the smartphone.

“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the FX90’s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90’s incredible F2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast Auto Focusing, the FX90 is the ideal digital camera to capture all of life’s moments -- big and small.”

Using the LUMIX LINK application, users can enter and store all their social network account information and will not have to log-in to individual sites after the initial set-up. At home, users can directly upload the images to the social networks via the access point of a home router or a wireless connection. To make accessing Wi-Fi even easier, the LUMIX FX90 has a convenient dedicated Wi-Fi button that when pressed, directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal.

In addition to its Wi-Fi connectivity features, the LUMIX FX90 is an outstanding digital camera complete with a stylish design and sleek body. With an ultra-wide-angle Leica lens complete with a 5x optical zoom (available also in video recording) and an F2.5 brightness, the LUMIX FX90 excels in a variety of shooting environments. Whether taking a photo of a landscape, or capturing moving subjects even in low-lit situations -- the LUMIX FX90’s outstanding lens will take the photo brightly and crisply.

The LUMIX FX90 also features a 3.0-inch 460,000-dot LCD with Smart Touch, meaning all controls can be made by intuitively touching the screen. Touch operations while recording, include: Touch AF, Touch Zoom or Touch Shutter. And during playback, the Smart Touch feature can be used with the Beauty Retouch and Art Retouch modes. In addition, functions and settings used most often, such as O.I.S., AF point and white balance, can easily be customized to the user and accessed via the shortcut setting by dragging the icon to the main menu.

The LUMIX FX90’s outstanding performance is powered by a 12.1-megapixel Hi-Speed CCD sensor and is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 60i (sensor output 30p) full-HD video recording in the AVCHD format. Videos can also be recorded in MPEG4 format to easily playback on a computer and other portable electronic devices. To complement its high-quality video capabilities, the LUMIX FX90 also includes Dolby Digital Creator to record high quality audio. The Venus Engine powers the Sonic Speed AF, enabling extremely fast start-up times, making the LUMIX FX90 not only a powerful digital camera, but a speedy one, too. Also, the Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors, so images are naturally clear and crisp in both photo and video recording.

Like all of Panasonic’s digital cameras, the LUMIX FX90 features Intelligent Auto. When in iA mode, the LUMIX FX90 automatically chooses the best setting based on the shooting environment and features include: Active Mode in MEGA O.I.S. (Optical Image Stabilization), Motion Deblur*, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control and Intelligent Scene Selector and Intelligent Exposure. Even when shooting video, the LUMIX FX90 enables the following features when in iA: AF Tracking, MEGA O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure -- all available to help take clear videos worthy of sharing with friends and family.

Access to the LUMIX CLUB is expected, be available on September 5, 2011 here: http://lumixclub.panasonic.net and will allow consumers to easily share their images on Facebook, Flickr, Picasa or YouTube. In addition the LUMIX LINK applications for iPhone and Android OS smartphones will be also available. The LUMIX CLUB site will available in six languages: English, Italian, German, French, Spanish and Japanese. In the future, LUMIX CLUB plans to add the following features:

  • A storage service so photos can be uploaded to an album that resides in the cloud-based networks and then viewed from smartphones, and Internet-enabled Panasonic VIERA HDTVS and Blu-ray Disc players

  • An intuitive user interface with a Timeline function that has a drag-and-drop feature

  • A photo sharing album function that will allow users who attended the same event, such as a wedding or party, to exchange and comment on photos and videos

Pricing and availability for the LUMIX FX90 will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

  • The Wi-Fi CERTIFIED Logo is a certification mark of the Wi-Fi Alliance.
  • The Wi-Fi Protected Setup Mark is a mark of the Wi-Fi Alliance.
  • "Wi-Fi", "Wi-Fi Protected Setup", "WPA" and "WPA2" are trademarks or registered trademarks of the "Wi-Fi Alliance".
  • Leica is a registered trademark of Leica Microsystems IR GmbH.
  • The LEICA DC VARIO-SUMMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
  • The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
  • Facebook is a registered trademark or trademark of Facebook, Inc.
  • Flickr is a registered trademark or trademark of Yahoo! Inc.
  • Picasa is a registered trademark or trademark of Google Inc.
  • YouTube is a registered trademark or trademark of Google Inc.
  • iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
  • iTunes is a registered trademark of Apple Inc. in the United States and/or other countries.
  • Android is a registered trademark of Google Inc.
  • All other company and product names are trademarks of their respective corporations.
  • This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards.
  • Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

# # #

Go to:
Previous Item
Current News
Next Item