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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

AKVIS' logo. Click here to visit the AKVIS website! PRESS RELEASE: AKVIS MakeUp V.2.0: Portrait Retouching Software. New Effects!

AKVIS announces the release of AKVIS MakeUp V.1.0 for Windows and Macintosh. AKVIS MakeUp automatically smoothes small defects on the skin, making it radiant, beautiful, pure and even, as you can see on artistic images. The software is perfect for processing marriage photographs or graduation party photos, or even to add the special touch to your avatar for social networks. Version 2.0 introduces the Glamour Glow and Vignette effects. These give you even more ways to add a little glamour to your photos. The program is available in plugin and standalone versions.

AKVIS MakeUp improves portraits and adds glamour to photos, giving them a professional look.

The software automatically smoothes small defects on the skin, making it radiant, beautiful, pure and even, just as on artistic images. It is amazing how much a good complexion can rejuvenate and freshen up a look!

Stylish, glamorous photographs have become the hallmark of the fashion industry. But not everyone knows that before a photo hits the pages of a magazine, it is subjected to thorough processing.

These tricks of professional photographers are now available to everyone!

Just open a portrait with AKVIS MakeUp and click on the Run button. The software will retouch and freshen up the skin without changing other aspects of the photo.

There are two modes -- Express and Advanced. In Express mode you can do the correction with a single click using the default settings, while in Advanced mode you can choose the tone of the skin more precisely using the eyedropper tool and play with more parameters to find the golden mean between glamour and authenticity.

In Advanced mode you can achieve special effects, for example - High Key Lighting, which blows out harsh shadows and thus removes small imperfections and the shadows under the eyes. The features of a face become well-defined and the portrait appears in the best light.

The software is ideal for processing marriage photographs or graduation party photos. On such special occasions people try to achieve a perfect result -- flawless portraits of the main participants.

Thanks to Batch Processing feature, you won't need to process every single picture, but just apply the chosen settings to the whole folder with the event shooting.

AKVIS MakeUp can be useful to the fans of social networks and blogs to improve their profile pictures and add a touch of glamour to their albums.

Version 2.0 introduces two new creative effects (Glamour Glow and Vignette) which help to change the mood of your picture and make it look more magical, romantic, or dramatic.

Glamour Glow adds a soft glow effect by creating a blurred layer above the image. When these layers are blended together it creates a surreal appearance. The effect gives your images a feeling of elegance and grace, and even dreaminess.

With the Vignette effect you can lighten or darken the edges of your photo, drawing attention towards the central part of the image You can change the width of the vignette around the image and change its shape, from rectangular to more rounded. The transition between the image and the vignette can also be adjusted.

Version 2.0 also provides support for GPU acceleration that significantly speeds up image processing.

New ready-to use presets have been added to AKVIS MakeUp v.2.0.

The presets contain the settings of all three tabs (Smoothing, Correction, and Effects). The presets can be applied in their initial version or can be modified. They help you get started on your project sooner and save you time. The presets are also helpful when working in the batch processing mode, when you need to process a series of images automatically.

The new version is available in 8 languages: English, French, German, Italian, Spanish, Portuguese, Russian, and Japanese.

AKVIS MakeUp is available in plugin and standalone versions.

The software runs on Microsoft Windows 7/Vista/XP and on Macintosh Mac OS X 10.4-10.7, both 32 and 64 bit.

The fully functional trial version of AKVIS MakeUp v.2.0 is available at akvis.com.

AKVIS MakeUp sells for $39 USD for Home version (either Plugin or Standalone), $49 USD for Home Deluxe (Plugin and Standalone), $72 USD for Business (Plugin and Standalone, for commercial use). Please consult the comparison table for more details about license types and versions of MakeUp.

Also, users can enjoy the full line of AKVIS products in the AKVIS Alchemy Bundle (all 17 products: Retoucher, Chameleon, MultiBrush, Enhancer, Coloriage, Noise Buster, Sketch, Decorator, LightShop, ArtSuite, SmartMask, Magnifier, ArtWork, NatureArt, Refocus, HDRFactory, and MakeUp) with a great discount (60% Off).

About Company
Founded in 2004, AKVIS specializes in development of image processing software and Photoshop plug-ins. The company has released a number of successful products. The AKVIS team is enthusiastic about graphics and image processing issues. The company sponsors web-design and digital photography contests. The company offers free licenses to non-profit organizations (heritage foundations and historical societies) involved in conservation and restoration of photographic archives having cultural value.

(First posted on Friday, October 14, 2011 at 12:04 EDT)

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