Japanese retailer Muji announces own-brand digicam!|
(Thursday, February 8, 2001 - 16:20 EST)
Trendy retailer Mujirushi Ryohin (Muji), founded in the early 1980s by Japanese retail giant Seiyu, has announced its first digital camera according to the digitalcamera.gr.jp website. The Mujirushi-Ryohin digital camera features a 350,000 pixel 1/3" CMOS image sensor that gives a file size of 640 x 480 pixels, along with built-in memory for storing up to 30 photos. The lens used is a fixed focus type, and has macro capability.
The camera also features a built-in flash, self-timer, USB connectivity (Mac/Windows compatible) and an optical viewfinder (but not an LCD display). Bundled with the unit are Adobe PhotoDeluxe, as well as a USB cable and drivers. The Muji cam has a vertical form-factor with dimensions of 67 x 85 x 22mm, and is powered by a single AA battery. Including the battery, it weighs some 105 grams. Available immediately (and apparently out of stock already!) the camera costs ¥9800 (US$84).
According to parent company, Ryohin Keikaku Co. Ltd., Muji focuses on selling products that are good quality but without fancy brand names at a reduced cost. The company has 15 stores in the United Kingdom, as well as 8 in France and 1 in Belgium. American and Canadian customers are catered for by the Muji Online website.