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Iomega's 340MB Microdrive. Courtesy of Iomega. Iomega adds 1GB Microdrive to product line!
(Thursday, April 19, 2001 - 20:02 EDT)

Storage company to sell IBM's latest Microdrive under its own brand...

Iomega Corp. has today announced that it has added IBM's 1 gigabyte Microdrive, a high capacity hard disk drive in the Type-II CompactFlash format, to its product line. Available immediately, the Iomega 1GB Microdrive continues a line that started last year when in November the company announced that it would being selling 340MB Microdrives from February.

Iomega sells the 340MB Microdrive at a retail price of $239.95, and notes in the press release that the 1GB drive will retail for $489.95. Bundles including a Type-II CompactFlash to PCMCIA adapter cost an additional $10. Iomega's QuikSync software is bundled with the 1GB drive, which is available immediately.

Source: Iomega Corp.

Original Source Press Release:


ROY, Utah, April 20, 2001 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced the availability of the Iomega(r) 1GB Microdrive(tm) miniature hard drive. The new drive brings increased capacity, improved low-power operation and improved shock tolerance to the Microdrive storage solutions available to Iomega customers.

Iomega announced its Microdrive line with the introduction of the Iomega 340MB Microdrive in November of 2000. Iomega's Microdrive, based on IBM's world-class hard drive technology, is the world's smallest hard drive for digital cameras, laptops, audio players and consumer handheld devices. With Microdrive storage, large files such as photos, presentations and digital audio files are easily and inexpensively captured, saved and shared. Fast transfer speeds and easy plug-and-play operation between compatible devices give the Microdrive added flexibility.

"Iomega continues its move toward offering a complete menu of removable storage solutions, and the addition of the new Iomega 1GB Microdrive is another positive step," said Doug Collier, senior vice president, marketing and product management, Iomega Corporation. "Whether it's saving spreadsheets, presentations, digital images or music, Iomega provides a number of solutions to satisfy customers' needs with capacities ranging from 40MB to 20GB. We are making it easy as well as affordable for consumers to save and share their digital lives."

The Iomega-branded Microdrive is currently available in two capacities: 340MB ($239.95 U.S. retail) and 1GB ($489.95 U.S. retail). Bundles for both the 340MB and the 1GB that include Type II PC Card adapter are available for an additional $10. Both drives, available to Iomega resellers and for purchase on iomegadirect.com, are supported by Iomega's award-winning customer support team. As an added value, Iomega will bundle the 1GB Microdrive with Iomega's QuikSync(tm) software for automatic on-the-fly backup.

About the Microdrive
The Microdrive, pioneered by IBM, offers breakthrough storage capacity for the portable electronic devices industry. With capacities ranging from 340 MB to 1 GB on a single one-inch hard disk drive, the IBM family of Microdrives provides high-capacity and cost-effective personal storage in an industry-standard CompactFlash Type II form factor. Weighing only 16 grams, the Microdrive provides outstanding capacity in a compact, portable package -- a key requirement for today's handheld devices.

The Microdrive is supported by a host of portable handheld devices including digital music players, personal digital assistants, and digital cameras. In addition, the Microdrive supports multiple data types including MP3, Text, JPEG, voice, etc. The Microdrive continues IBM's tradition and leadership in the innovation of hard disk drives. For more information, visit www.ibm.com/storage/microdrive or call 1-888-426-5214.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(r), Jaz(r) and PocketZip(tm) drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, LifeWorks(tm) software, and Iomega QuikSync(tm) software; Iomega also markets Iomega CD-RW drives, CompactFlash(tm) and SmartMedia(tm) memory cards, and the Iomega Microdrive(tm) miniature hard drive.Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers.Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions.The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega 1GB Microdrive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Iomega assumes no obligation to update any such forward-looking statement. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations.Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega 1GB Microdrive, the success of the partnership with IBM, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2000, and its most recent Quarterly Report on Form 10-Q.

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