Pay less, play longer: Phase One adjusts Capture One pricing, trial period


posted Monday, March 19, 2012 at 2:41 PM EST

Phase One's logo. Click here to visit the Phase One website!Denmark's Phase One A/S launched an attractive new corporate website over the weekend, and to celebrate, it's made two other changes that will be welcomed by photographers.

Effective immediately, Phase One's flagship Capture One image editor has a new, lower price tag. It also now comes with a much longer trial period that lets photographers really come to terms with Capture One's abilities, before deciding whether or not to make a purchase.

For Capture One Pro 6, the discount is pretty dramatic: the software now costs fully one quarter less than it did just before the weekend, listing at around US$300, a savings of $100. The $30 discount for Capture One Express 6 is almost as generous, equating to a 23% discount, for a final price right around the magic US$100 mark.

The trial period for Capture One, meanwhile, has been doubled from 30 to 60 days. Trial downloads are available for both 32-bit and 64-bit Windows platforms, and for Apple's OS X.

More details can be found on the new Phase One website.

Press Release

Phase One Makes Superior Image Quality More Accessible

Company Launches New Web Site; Lowers Price of Capture One and Increases Its Trial Period to 60 days

COPENHAGEN, March 17, 2012 — Phase One, the world’s leading pro photography equipment provider, today launched a new web site dedicated to the user experience of its customers and new visitors. The site’s greatly improved usability offers easier access to information and tools to help professionals and other discerning photographers achieve the highest image quality results.

As part of this new user-experience focus, Phase One has extended the trial period for its Capture One 6 raw converter and photo editing software from 30 to 60 days and reduced its price. This gives more people the opportunity to experience the distinctive image quality available only with Capture One -- including its renowned raw rendering engine that produces photographs with the feel of film, superior control, true skin tones and robust support for very large files.

Capture One comes in three versions. Capture One Pro supports virtually every professional DSLR and most popular camera models and includes powerful tools to enhance the capture and editing processes. Capture One Express features the same high quality processing engine as Capture One Pro, but is without some of the more advanced tools. Capture One DB ships with all Phase One medium format camera systems, including the powerful IQ180 systems.

Capture One Pro supports the Capture Pilot iPad app that allows an iOS device to remotely view, zoom, rate, tag, and pan high resolution images during a shoot. An available 'Camera Control' in-app  purchase adds a virtual camera display to an iPhone, iPad or iPod touch to remotely fire your camera and control the most important capture settings.

Availability and pricing
Capture One Pro is available for USD299 and EUR229; Capture One Express is now priced at USD99 and EUR69. The software is available for purchase at: The software is available for download at: More information is available at:

About Phase One  
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One and Media Pro software help streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.

For more information, please visit Phase One at  Follow Phase One on Twitter at and on Facebook at:

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne, Hong Kong, Shanghai and Sydney. 

Phase One and Capture One are registered trademarks of Phase One A/S.  All other brand or product names are trademarks or registered trademarks of their respective holders.

# # #