How to Photograph a Hamburger


posted Monday, July 2, 2012 at 10:36 AM EDT

Hamburger-mcdonaldsOn Friday, we shared a video on how to photograph a hot cup of coffee and now here are some great tips on how to photograph a hamburger courtesy of -- who else? -- McDonald's.

Though this video is more about food styling and Photoshopping than it is about photographic technique, it does give some good insight into what goes into making food more appetizing in photographs than it is in real life.

Considering that this video is led by the director of Marketing for McDonald's (Canada), it's interesting to note it clearly shows the company's burgers are not nearly as tasty looking when you buy them as when you see them in professionally crafted photographs.

Either way though, it did make us hungry, which seems to be the point.

Behind the scenes at a McDonald's photo shoot.