The King is dead. Long live the King! Panasonic LX7 previewed (with samples!)


posted Wednesday, July 18, 2012 at 12:00 AM EST

Panasonic's Lumix DMC-LX7 digital camera. Photo provided by Panasonic. Click for our Panasonic LX7 preview!Revolution! No sooner has Samsung launched the interesting EX2F digital camera, and claimed the throne for the brightest compact camera lens, than it's been ousted! Panasonic has today launched its new Panasonic LX7 compact, with the same sensor size and a greater zoom range--and yet its lens is even brighter.

At wide angle, there's nothing in it. Both cameras have the same 24mm-equivalent wide angle, and the same f/1.4 maximum aperture. It's once you zoom in some that the difference becomes clear. The Samsung EX2F's lens stops at 3.3x zoom, with an f/2.7 aperture. The LX7, by contrast, continues on to 3.8x, and somehow manages to retain an f/2.3 maximum aperture even at that telephoto position. Impressive stuff!

At ten megapixels, the Panasonic LX7 has slightly lower resolution, but in our book that's an advantage. It's still plenty for most purposes, and all other things being equal should equate to slightly lower noise levels, to boot. While it's the same sensor size and resolution as used in Panasonic's LX5 two years ago, the company says it has brought about a 1.5 dB improvement in noise levels versus the previous sensor.

Pricing and availability for the Panasonic LUMIX LX7 haven't yet been disclosed; the company says it will do so approximately 30 days before launch. Two body colors will be offered, either black or white.

There's much more to tell you than we can manage in a brief news item, but fear not--we've had some time with the Panasonic LX7, and we've just posted our thoughts. What are you waiting for? Hop on over, and read our hands-on Panasonic LX7 preview! (Or head right on over to our Panasonic LX7 test images and real-world gallery images!)

Panasonic Lumix DMC-LX7
Panasonic's Lumix DMC-G7 digital camera. Photo provided by Panasonic. Click for a bigger picture!
Camera Type Compact
Manufacturer North America: LX7
Dimensions 4.4 x 2.6 x 1.8 in.
(111 x 67 x 46 mm)
Weight 10.5 oz (298 g)
Image Capture
Sensor Type Panasonic CMOS
1/1.7" (approx. 0.59 in. diagonal)
12.70 megapixels (total)
10.10 megapixels (effective)
Filter Type RGBG
Aspect Ratio 16:9, 4:3
Image Dimensions 3648 x 2736 (10.0 megapixels)
3072 x 2304 (7.1 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
3776 x 2520 (9.5 megapixels)
3168 x 2112 (6.7 megapixels)
2656 x 1768 (4.7 megapixels)
2112 x 1408 (3.0 megapixels)
2048 x 1360 (2.8 megapixels)
640 x 424 (0.3 megapixels)
3968 x 2232 (8.9 megapixels)
3328 x 1872 (6.2 megapixels)
2784 x 1568 (4.4 megapixels)
2208 x 1248 (2.8 megapixels)
Capture Speed Continuous: 11.0 frames per second for 12 frames
Image Quality 2 levels
Image Preview / Review
LCD 3.0 in. diagonal920,000 dots
Image Stabilization Yes
Focal Length 4.7 - 17.7mm (actual)
24 - 90mm (35mm equivalent)
Aperture Range f/1.4 (wide) / f/2.3 (tele) - f/8 using multistage diaphragm with 3 step ND filter
Focusing System Contrast Detect: Face / AF Tracking / Multi (23pt) / 1pt (flexible / scalable)
Has AF assist lamp
Manual focus possible
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 0.4" - 4,082" (1 cm - 10,000 cm)
ISO Sensitivity Auto, iISO, 80, 100, 200, 400, 800, 1600, 3200, 6400, 12800* (* by pixel mixed readout), 1/3 EV steps
Shutter Speed 250 - 1/4000 second
Exposure Modes Aperture, Shutter, Manual
Metering Modes Intelligent Multiple, Center-Weighted, Spot
Exposure Compensation +/- 3.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Shade, Flash, Incandescent, Color Temperature (2-axis adjustable), White Set 1, White Set 2
Internal Flash Modes: Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off, Flash Synchro; 1st/2nd Slow Sync
Range: 0.8 - 8.5m (Wide/ISO Auto), 0.3 - 5.2m (Tele/ISO Auto)
Flash Exposure Compensation +/- EV
Scene Modes Scene: Portrait, Soft Skin, Scenery, Panorama shot, Sports, Night Portrait, Night Scenery, Handheld Night Shot, HDR, Food, Baby1, Baby2, Pet, Sunset, Glass Through, 3D Photo; Creative Control: Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter, One Point Color, Radial Defocus, Smooth Defocus
Digital Zoom Standard up to 4x, Intelligent Zoom up to 2x
Self Timer Yes, 2, 10, 3 in 10 seconds
Movie Format AVCHD or MP4, with stereo sound with audio
File System Complies with Design Rule for Camera File System (DCF)
File Format RAW, RAW+JPEG, JPEG (EXIF 2.3), MPO
Other DC Input, Mini HDMI with Viera Link
Battery Type 3.6V 1250mAh Lithium Ion rechargeable
Battery Form Factor Proprietary
Product Bundle
Software PHOTOfunSTUDIO 8.3 PE, SILKYPIX Developer Studio, Adobe Reader
Battery / Charger 1 x Proprietary Lithium-ion rechargeable battery and charger
Flash Memory 70.0MB Internal
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
Notes Power OIS optical image stabilization, Full HD video up to 60p, raw capture, AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control, Intelligent HDR (High Dynamic Range), Intelligent Handheld Night Shot and Motion Deblur modes, 11 fps full-resolution burst mode, 5 fps with Continuous AF. Available in black or white.
More Photos
Panasonic's Lumix DMC-G7 digital camera. Photo provided by Panasonic. Click for a bigger picture!
Panasonic's Lumix DMC-G7 digital camera. Photo provided by Panasonic. Click for a bigger picture!
Panasonic's Lumix DMC-G7 digital camera. Photo provided by Panasonic. Click for a bigger picture!
Panasonic's Lumix DMC-G7 digital camera. Photo provided by Panasonic. Click for a bigger picture!

Press Release

Panasonic Introduces The LUMIX LX7, Featuring A Fully Redesigned Lens, Imaging Processor And Engine For Powerful Performance And Ourstanding Picture Quality

LUMIX LX7 Features 24mm Ultra-Wide Angle Lens with 3.8x Optical Zoom*1 and F1.4 – F2.3 Full-Range Brightness

July 18, 2012 (Secaucus, NJ) - Panasonic today announced its new premium digital compact camera, the LUMIX DMC-LX7, from the world-renowned LX series which has been long acclaimed by photography enthusiasts for its high picture quality and creative descriptiveness. The new LUMIX LX7 is equipped with a fully re-designed lens, image sensor and image processing engine for superior performance and stunning image quality. 

“The Panasonic LUMIX LX-Series cameras have been extremely popular models for both professional and enthusiast photographers, who understand the value and superb image quality such a compact, affordable digital camera can offer,” said Marc Sorkin, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “We expect the same enthusiasm, if not more, for the LUMIX LX7, which features major upgrades and improvements resulting in even better image quality.”

Equipped with a newly developed 24mm ultra-wide angle LEICA DC VARIO-SUMMILUX lens with 3.8x optical zoom*1, the LUMIX LX7’s supreme lens also features F1.4 brightness at wide-end and F2.3 at tele-end.  The F1.4 brightness is approximately 400% as bright as an F2.8 lens.  The extraordinarily rich amount of light allows for the use of higher shutter speed to capture stunningly clear, sharp, blur-free images in low light situations and also provides impressive expression to images by reproducing exquisite gradation and mellow defocus to elevate photography. 

The LUMIX LX7’s lens unit consists of 11 elements in 10 groups with five aspherical lenses with nine aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) lens, which has never before been adopted by any Panasonic LUMIX digital camera or interchangeable lens.  This advanced lens system makes it easy to produce beautiful photos in high resolution with minimal distortion and a pleasing, soft-focused background.  Nano Surface Coating technology dramatically minimizes light reflection at entire visual range (380nm-780nm).  The LX7’s 24mm ultra-wide-angle lens gives users a wider range of composition possibilities, capturing approximately 136% larger viewing space compared to that of a 28mm wide angle camera.  Additionally, the LUMIX LX7’s lens minimizes distortion at wide end so users obtain stunning, true-to-life images with outstanding resolution and detail. 

The LUMIX LX7 adopts a new 1/1.7-inch 10.1-megapixel*2 MOS Sensor that features an improved S/N ratio by 1.5 dB compared with its predecessor, the LUMIX DMC-LX5*3 which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted.  The LUMIX LX7’s high performance Venus Engine also boasts advanced signal processing.  The Intelligent NR (Noise Reduction) system keeps resolution high by optimizing the NR process applied to each part of an image.  The Multi-process NR quickly detects brightness in each portion of a picture and applies optimal noise reduction in multiple steps.  High-speed digital signal output has been integrated into the LUMIX LX7 to realize high-speed consecutive shooting at 11 fps (frames per second) in full resolution with mechanical shutter and 5 fps with continuous AF (Auto Focus). 

Creative Control Mode offers 16 filter options including Soft Focus*4, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect, Star Filter, Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect*5 and the new exclusive Radial Defocus and Smooth Defocus modes.  Radial Defocus adds defocus effect radially from the light source while Smooth Defocus makes defocus figuration even smoother.  Photo Style is also available to provide photos with finer expression with Standard, Vivid, Natural, Monochrome, Scenery, Portrait and Custom preset options.  The Time Lapse Shot function allows users to capture a record of stationary observation for objects such as flowers coming into bloom, wild animals and moving clouds.  Additionally, full manual control is available on the LUMIX LX7 so advanced users can enjoy more creative photography.  

The LUMIX LX7 features both iA (Intelligent Auto) and iA Plus modes.  In addition to the popular functions of iA- POWER O.I.S., AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control, Intelligent HDR (High Dynamic Range), Intelligent Handheld Night Shot and Motion Deblur*6 modes- iA Plus mode allows users to adjust defocusing area in the background, exposure compensation and white balance for more flexible control

Equipped with a new 3.0-inch 920,000-dot Intelligent LCD screen with super high resolution and wide angle viewing, the LUMIX LX7’s screen brightness automatically adjusts in 11 steps as surrounding brightness levels change, ensuring easy visibility at all times.  To enhance operability, the LUMIX LX7 has been equipped with an aperture ring, internal ND filter, focus lever and rear dial in order to control light source.  The newly added Level Gauge detects horizontal or vertical angle of view which is helpful in keeping horizontal composition even when shooting in high or low angle. 

In addition to recording stunning still imagery, the LUMIX LX7 also records high resolution full-HD 1,920x1,080 60p videos in AVCHD Progressive (MPEG-4 / H.264) format or 30p in MP4.  The LUMIX LX7 features a dedicated video record button on the top of the camera body so users can instantly start recording videos while shooting photographs without changing any settings.  Along with full-HD video capabilities with 3.8x optical zoom with step zoom function and POWER O.I.S., the LUMIX LX7 also features high-quality sound, recorded with Dolby® Digital Stereo Creator to offer highly realistic sound to images.  The stereo microphone comes with a zoom noise reduction system and an Auto Wind Cut function blocks out most background noise from wind.  Additionally, Creative Video mode lets users set the camera shutter speed, which can create special effects in videos, and aperture, which is convenient when there are several subjects at different distances, manually to create even more impressive videos.    

The LUMIX LX7 offers rich accessory options for camera expandability to match every shooting situation and style.  The hot shoe atop the camera body allows for the attachment of advanced accessories including the optional tilt-shift Live View Finder (DMW-LVF2) which helps monitoring even under strong daylight with high visibility.  Additional camera accessories include:

  • External Optical View Finder: DMW-VF1

  • Filter Adaptor: DMW-FA1 NEW

  • MC Protector: DMW-LMCH37

  • ND Filter: DMW-LND37

  • PL Filter: DMW-LPLA37 NEW

  • External Flash: DMW-FL220 (GN22) / DMW-FL360 (GN36) / DMW-FL500 (GN50)

  • Genuine Leather Case: DMW-CLX7 NEW

  • Battery Pack: DMW-BCJ13

Additional features of the LUMIX LX7 include:

  • RAW and RAW+JPEG data recording options

  • Aspect Bracket / White Balance Bracket

  • HDR mode

  • Panorama Shot mode

  • 3D Photo mode

  • Creative Retouch 

The LUMIX DMC-LX7 will be available in black and white.  Pricing and availability will be announced approximately 30 days prior to shipping.  For more information about Panasonic LUMIX digital cameras and lenses, please visit

  1. 35mm camera equivalent: 24-90mm

  2. Camera effective pixels

  3. Panasonic in-house comparison with the LX5

  4. For photo only

  5. Sound will not be recorded with [MINIATURE EFFECT] and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

  6. The picture size may be reduced.

  • * Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [SH] is set)

  • * Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.

  • Leica is a registered trademark of Leica Microsystems IR GmbH.

  • The LEICA DC VARIO-SUMMILUX lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

  • "AVCHD Progressive", "AVCHD", the "AVCHD Progressive" Logo and the "AVCHD" Logo are trademarks of Panasonic Corporation and Sony Corporation.

  • Dolby and the double-D symbol are trademarks of Dolby Laboratories.

  • HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

  • All other company and product names are trademarks of their respective corporations.

  • This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

  • Some accessories are not available in some countries.

  • The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

  • Design and specifications are subject to change without notice.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at

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