Keep your camera super steady with the chicken-based Galluscam (SPOOF VIDEO)
posted Monday, September 30, 2013 at 4:22 PM EDT
You've doubtless heard of the steadicam, and you've probably heard of the MoVI, but have you ever heard of the Galluscam, the world's first chicken-based camera stabilizer? That's the gist of this wonderful, viral ad spoof from LG to promote the company's new LG G2 smartphone, which has a camera with optical image stabilization (OIS) in it.
In the clip, which you can see below, a cameraman named Dave says he's come up with a new idea for a camera rig, which uses a chicken with a tiny helmet cam on top as a stabilizer. The concept may sound ludicrous but it's actually not that far-fetched. LG's spoof is based on this video from Smart Every Day, which demonstrates the innate ability of chickens to keep their heads stabilized no matter how much their bodies move.
We're not sure whether the LG G2's OIS camera can keep it as steady as the Galluscam, but it's got us thinking about it, and that's the sign of a good ad. The chicken stabilizer concept is so good, in fact, it's already been done in a similar fashion by Mercedes Benz.
Imitation is definitely the sincerest form of flattery!