This one-off Leica M was designed by Jonny Ive and Marc Newson
posted Tuesday, October 8, 2013 at 12:31 PM EDT
Around a year ago, we learned that famed industrial designer (and man behind Apple's hardware design) Sir Jonny Ive was to design a limited edition Leica for charity. Well, here's that that camera, and it's the only one of its kind, set to be auctioned for charity in November.
The auction is of a select group of objects, chosen and tweaked by Jonny Ive and Marc Newson, two of the most famed industrial designers currently working. Newson has a bit of a negative reputation in the photography world as he's the man behind the bizarre looking Pentax K-01. Nevertheless, the pair teamed up for the auction, along with Bono and the (RED) project, with proceeds to fund The Global Fund to fight AIDS, Tuberculosis and Malaria.
The Leica is the flagship device of the auction, as it's a completely redesigned Leica rangefinder. According to Leica:
From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.
Seeing as this is a one-of-a-kind object, created by some of the most prestigious industrial designers on the planet, made for charity, and it's a Leica — you can bet that it won't go cheap. The Sotheby's auction doesn't include any estimated selling prices, but we're sure that this will attract enough attention to raise a remarkable amount of money.
Here's a closer look at this one of a kind camera.