Photojojo enters the rental business, LensRentals has new damage waiver plans

by Felix Esser

posted Wednesday, April 23, 2014 at 2:48 PM EDT

Good news for those of use who occasionally rent photography equipment instead of shelling out big bucks for new gear: There are a couple of new options available to you! Need equipment for a feature on free climbing, but are afraid to bring your own gear to the mountains? Worry not, has new damage waiver plans in case you accidentally drop your equipment several hundred feet (or more). What about experimenting with large format photography or a quadcopter? Photojojo has you covered there.

First of all, for those who frequently rent from, you'll be pleased to hear that the company now has two new damage waiver plans. Labelled Lenscap and Lenscap+, the plans essentially cut your liability down to 10% of the repair or replacement cost of the damaged, lost or stolen equipment. However, as their minute naming difference gives away, both plans are not equal. While the standard Lenscap plan covers you against drops, spills and (yes, seriously) bear attacks, Lenscap+ furthermore protects your wallet against the potential costs of theft, fire, lightning, windstorms, earthquakes, floods, and dropping stuff from an airplane (yes, seriously, again.)

In other news, Photojojo has decided to enter the equipment rental business, offering things that you won't get anywhere else. For example, if you've always wanted to try large format photography, but didn't know anyone who owned a 4x5 camera, or didn't want to shell out the money without knowing whether it's your thing or not; you can now rent 4x5 equipment from Photojojo. But there's more. They also offer vintage Polaroid instant cameras, high-speed cameras, 3D cameras, drone copters, yet-to-be-released Kickstarter-funded items and (yes, seriously) Google Glass.

It seems that by now, there's a pretty solid base of rental services available that offer almost any kind of photographic equipment conceivable. No matter what your next project is – even if you're going to shoot a wedding entirely on Impossible instant film, you can now rent the gear you need and (in some cases) won't have to worry if the equipment gets stolen, eaten by a bear, or accidentally dropped in a bowl of punch by a drunken cousin of the bride that talked you into handing over the camera for a quick "selfie" with the new Zeiss Otus lens.

(via LensRentals Blog, PetaPixel)