Premium Sony FE 24-70mm F/2.8 GM Gets a $300 Early Black Friday Discount

By Darryl Lara 11 November 2026 4 min read Add us on

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Why We Love the Sony FE 24-70mm F/2.8 GM
Key Features:
Who Is This For and Is It a Good Time to Buy?

A standard zoom lens is an essential part of many photographers’ kits, offering the flexibility to cover everything from wide-angle landscapes to portraits without constantly changing lenses. The Sony FE 24-70mm F/2.8 GM is currently available for $1,498 at B&H Photo, down from its regular price of $1,798. That’s a $300 discount as part of B&H’s Early Black Friday Deals.

The Sony FE 24-70mm F/2.8 GM is a professional workhorse lens, combining a versatile wide-to-short-telephoto zoom range with a bright, constant F/2.8 aperture. It is an excellent one-lens option for landscapes, events, weddings, and portraits. With $300 off, it is an attractive upgrade for Sony photographers looking for a dependable everyday zoom.

Prices and savings subject to change. Click through to get the current deal prices.

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Sony FE 24-70mm F/2.8 GM

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens featuring advanced G Master…

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Why We Love the Sony FE 24-70mm F/2.8 GM

The Sony FE 24-70mm F/2.8 GM is designed for photographers who need a versatile zoom lens without compromising on image quality. Its 24-70mm focal range covers many of the most commonly used perspectives, while the constant F/2.8 aperture makes it useful in low-light situations and provides greater control over background separation.

As part of Sony’s premium G Master lineup, the lens features an advanced optical design, professional-grade construction, and fast autofocus performance. It is built to handle demanding shooting environments, making it particularly appealing to working photographers who need a lens they can rely on.

Key Features:

Advanced Optical Design: The lens uses three aspherical elements, including one XA (extreme aspherical) element, to correct various aberrations and maintain high resolution across the image. One extra-low dispersion element and one Super ED element further reduce chromatic aberrations and color fringing, helping produce sharp images with accurate colors.
Bright Constant F/2.8 Aperture: The constant F/2.8 maximum aperture maintains consistent exposure capabilities throughout the zoom range. It also allows photographers to work in challenging lighting conditions while providing greater control over depth of field and subject separation.
Versatile Standard Zoom Range: The 24-70mm focal range makes this lens a practical choice for a wide variety of photographic applications. It can handle landscapes, street photography, events, weddings, and portraits, making it an excellent everyday lens for photographers who want to travel light.
Fast Autofocus: Sony’s Direct Drive Super Sonic Wave Motor (DDSSM) and internal focusing mechanism provide fast, quiet, and precise autofocus performance. This makes the lens suitable for both still photography and video, while also delivering a more responsive manual focusing experience.
Weather-Sealed Construction: The lens features dust- and moisture-resistant sealing to help protect it when shooting in challenging environments. Its rubberized control rings also make handling more comfortable in colder conditions.

Who Is This For and Is It a Good Time to Buy?

The Sony FE 24-70mm F/2.8 GM is designed for professional photographers and serious enthusiasts who need a versatile, high-performance zoom lens. Its focal range makes it suitable for everything from landscapes and travel photography to weddings, events, and portraits. The constant F/2.8 aperture also makes it a strong option for low-light shooting.

At $1,498, the lens is $300 below its regular price, making this an appealing opportunity to add a premium G Master zoom to your Sony kit. Since this is part of B&H Photo’s Early Black Friday promotion, the discount is available ahead of the main Black Friday shopping period. If this lens has been on your shortlist, it is worth checking out while the offer remains active.