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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.
UPDATED 2002-09-18 12:13ET: Editor's note: This camera has also been announced in Japan, where it is known as the Allegretto 2300.

Toshiba's logo. Click here to visit the Toshiba website! PRESS RELEASE: Toshiba Takes "Entry Level" Digital Photography To Next Level with PDR-2300 2.0 Megapixel Camera (UPDATED)

--With MSRP of $249, Consumer-friendly PDR-2300 Satisfies Growing Demand for Higher-Quality Digital Photography at Affordable Price, Features Built-in 8MB Memory, AVI Movie Mode and 3X Optical Zoom--

IRVINE, CA, September 17, 2002 - Consumer electronics giant Toshiba is offering budget-conscious shoppers a gateway to the exciting world of digital photography with the new PDR-2300, an affordable, easy to use Two-Megapixel digital camera that represents a marked improvement for the "entry level" digital camera category.

Designed for users of conventional cameras who want to swap their film for pixels, as well as for current enthusiasts upgrading to today's friendlier, faster and better digital photography technologies, the Toshiba-brand PDR-2300 will be available at authorized retailers nationwide in October at an MSRP of $249.

Toshiba's PDR-2300 digital camera. Courtesy of Toshiba, with modifications by Michael R. Tomkins. Click for a bigger picture

According to Doug Freck, Vice President & General Manager, Toshiba Imaging Systems, with its unmatched value, performance and ease, the PDR-2300 re-energizes the state of the "entry level" digital camera: "Toshiba's strength in consumer electronics, whether it's a digital camera, a home theater system or a notebook computer, is based on an understanding that technology must be accessible, affordable and offer real-world functionality. Our new PRD-2300 does just that by offering a premier feature set at an aggressive price point, making it a better selection for the first time buyer."

The PDR-2300's wealth of high-end features include an all-glass, auto focus lens system with 3x optical zoom (equivalent to f=36-108mm on a 35mm camera), an AVI Movie Mode to produce videos up to 15 seconds in length, and a built-in flash with four modes. Additional features highly-valued by digital photographers are: a Real Image Type viewfinder with diopter adjustment for those with corrective eyewear, automatic and manual white balance settings, exposure compensation (+/-1.8 at 0.3EV), ISO sensitivity (100/200/400), plus a macro capability to approximately 3.5 inches.

Toshiba's PDR-2300 digital camera. Courtesy of Toshiba, with modifications by Michael R. Tomkins. Click for a bigger picture

As a matter of convenience, the PDR-2300 offers 8MB of internal memory, a first for a Toshiba camera. Depending on the compression mode selected (fine, normal, basic) and the resolution setting (1600x1200, 800x600) the camera's memory holds from 9 to 75 JPEG images. Photographers can either download the images straight from the internal memory using the camera's super-fast USB port or transfer select images "camera to card" onto a SecureDigital® (SD) memory card. The camera is equipped with an on-board SD card port and supports SD cards up to 256MB so users will never miss a shot.

First-time digital camera users will find the PDR-2300 is as easy to use as a standard point-and-shoot model. From its bright 1.6-inch color LCD for reviewing the camera's straightforward menus to the intuitive placement of its buttons and mode dial, every feature of the PDR-2300 stresses simplicity. The result is a camera that can be used straight-out-of-the box without a time-consuming learning curve.

As a photographer becomes more comfortable with the camera they'll feel empowered by the array of manual operations to adjust shutter speeds (1/10-1/800), select white balance (sun, shade, tungsten, fluorescent I and II), and control exposure as well as flash.

Camera-to-computer photo transfer is done via an included USB cable, while a video cable allows for viewing still images and video on a television. Also included is a comprehensive software suite from ACD Systems for picture management and editing. The PDR-2300 is compatible with a wide range of Macintosh and PC computers, including support for Windows 98, 2000, ME and XP, as well as Mac OS 9.2 or later.

Distinctive styling has long been a hallmark of Toshiba consumer electronics, and the PDR-2300 is no exception, boasting a striking metallic body and contemporary curves that provide the secure, ergonomic handling shutterbugs demand and the trendy good looks consumers want. This pocket-sized powerhouse measures a mere 4.3"W x 2.0"H x 2.7"D and weighs only 8.1 ounces without batteries.

For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.

Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc. providing advanced imaging solutions to the consumer, industrial, medical and security markets. Products include digital still cameras, microminiature CCD cameras, monitors, timelapse VCRs, digital video recorders, and CCTV cameras.

With headquarters in Irvine, Toshiba America Information Systems, (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services.

Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and projectors.

TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high-technology and integrated manufacturing of electrical and electronic components, products and systems.

Toshiba has global sales of more than $50 billion and more than 300 subsidiaries and affiliates worldwide.


Source: Toshiba America Information Systems Inc.

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