2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

cp-s560.jpg PRESS RELEASE: Nikon's New Coolpix S560 Offers Easy-To-Use Technology In A Dazzling Camera Design

New Features like Scene Auto Selector Mode, Smile Mode, and Smile Indicator Make Capturing Great Images a Snap

MELVILLE, NY (Aug. 7, 2008) -- Nikon Inc. is pleased to introduce the Coolpix S560, a stylish new compact camera that offers photographic performance and easy-to-use features and controls. Sporting 10 effective megapixels, a 5x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization technology, and 15 user-friendly scene modes, the Coolpix S560 is the perfect camera for photographers looking for a compact, lightweight camera that is user-friendly with great creative power.

"With the Coolpix S560, consumers will be excited to discover the power that it packs in its compact camera body," said Bill Giordano, general manager marketing, Coolpix for Nikon Inc. "The S560 delivers cutting-edge performance and features, a beautiful compact design, and easy-to-use controls allowing consumers to look stylish while taking stunning photos."

Making it easier for consumers to capture beautiful pictures, the new Coolpix S560 comes with Nikon's new Scene Auto Selector mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. The S560 also contains several other unique shooting modes like Smile Mode, which automatically releases the shutter when the selected subject smiles; Food Mode, which automatically adjusts the white balance when capturing close-ups of food; and Portrait Mode, which contains two features: Smile Indicator, which automatically gauges the strength of a subject's smile before shooting; and Blink Warning, which detects that a subject has blinked, offers a quick, magnified visual confirmation, and allows the shot to be retaken immediately to get the desired results.

In addition to these unique shooting modes, Nikon has added two modes designed to help enhance yet simplify consumers' photo sharing experiences: Auto Sort Mode, which automatically categorizes images into folders for easy access, and Favorite Pictures Playback Mode, which takes selected photos in the Favorite folders and makes them an easily viewable slideshow.

The S560 comes equipped with Optical VR Image Stabilization technology, which compensates for the effects of camera shake. The S560 sports a powerful 5x Zoom-NIKKOR lens, which has the ability to cover normal through telephoto focal ranges, as well as macro shooting as close as four inches. The S560 has ISO capabilities as high as 3200*, adding the power to shoot sharper, more natural-looking photos in lower lighting conditions, as well as capture fast-moving subjects with outstanding clarity. Additionally, Auto ISO control can be set to automatically select the optimal sensitivity across a range of ISO 64-800 before taking a photo.

The new Coolpix S560 showcases stunning quality through its elegant camera body design. The camera body of the S560 features a distinctive contrast of gorgeous curves and artistically sculpted lines, as well as large controls and a comfortable thumb rest that provide simple operation. The S560 also incorporates an amazing 2.7-inch LCD monitor with anti-reflection coating, as well as new and improved shooting displays with revised icons designed to make menu navigation even easier.

Like all cameras in the Coolpix line, the S560 has Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S560 is compatible with new high-capacity SDHC cards and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The camera comes bundled with the Coolpix Software Suite for editing, organizing and sharing images. The S560 will also be featured in new ultra-cool colors: Graphite Black, Cool Blue and Cherry Blossom.

The Nikon Coolpix S560 will be available nationwide beginning September 2008 at a MSRP of $249.95.** For more information about the S560 and other Coolpix cameras, visit www.nikonusa.com.

* ISO 3200 is available only for image sizes of 3M (2048 x 1536) or smaller.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

(First posted on Thursday, August 7, 2008 at 13:55 EDT)

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