PENTAX Introduces a Lightweight, Ultra Thin 40mm Limited Lens
For Digital SLRs
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Golden, CO. (December 12, 2004)�PENTAX Imaging Company continues to expand its digital SLR lens family with the announcement of a fourth member - the smc PENTAX DA 40mm F2.8 Limited lens.� Designed for exclusive use with PENTAX digital SLR cameras, the unique pancake style standard lens measures a mere .59 inches in length and weighs just 3.17 ounces. Combined with the popular PENTAX
*ist DS digital SLR, the PENTAX DA 40mm F2.8 Limited lens will offer the smallest and lightest digital SLR combination available from any manufacturer.�
���� As part of the PENTAX Limited Series, the lens will offer exceptional image quality and construction, high contrast, high resolution, and minimal aberrations. Also compatible with the *ist D digital SLR, this ultra thin lens will offer overall maneuverability during shooting as well as portability and storage convenience.� This everyday standard lens will provide outstanding performance in a range of applications including snapshots, portraiture, indoor shooting and landscape photography.
���� Featuring a sophisticated appearance that incorporates an aluminum lens barrel, hood and cap, the lens offers a perspective similar to the naked eye with its 40mm focal length (equivalent to 61mm in the 35mm format), a large maximum aperture of F2.8, and a minimum focusing distance of 40 centimeters.
The PENTAX DA 40mm also features the PENTAX Quick Shift Focus System for instant switching to manual focus operation, a nine blade diaphragm to assure true-to-life reproduction of out-of-focus areas, and filter attachment versatility (a 49mm-size filter on the lens or a 30.5mm-size filter on the lens hood).
���� The PENTAX DA 40mm F2.8 Limited lens will ship in FEBRUARY 2005.�
PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, sport optics, lenses, mobile printers, scanners and internet cameras.� For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses.� PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.��PENTAX and smc PENTAX are trademarks of PENTAX Corporation.

smc PENTAX DA 40mm F2.8 Limited Lens
Specifications
Design and Specifications subject to change without notice.
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������� Lens mount:�� ����������������������� PENTAX KAF mount
������� Lens construction:���� ������������� 5 elements in 4 groups
������� Angle of view: ����������������������� 39° ( when used with *istD, *istDS)
������� Aperture control:������ ����������������������� Automatic
������� Number of diaphragm blades:����������� 9
������� Minimum aperture:���������������� F22
������� Metering system:������ ����������������������� TTL open-aperture metering
������� Minimum focusing distance:���� 15.7 inches �
������� Filter size:������������������������������49mm
������� Maximum magnification:������� ������������ 0.13X
������� Dimensions (diameter x length):�������� 1.24 x 0.59 inches
������� Weight:���������������������������������������������3.17 ounces �(w/o hood)


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PENTAX Unveils Digital Zoom Lens At PMA 2005
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Golden, CO. (February 17, 2005)�PENTAX Imaging Company has announced a compact, lightweight, interchangeable telephoto zoom lens for use with PENTAX digital SLR cameras.� The smc PENTAX DA 50mm-200mm F4-5.6 ED is the fifth DA-Series lens offered by the photo manufacturer.
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Designed for exclusive use with PENTAX KAF-mount digital SLR cameras including the *ist D and the *ist DS digital SLRs, the new lens offers 4X zoom coverage in the telephoto range.� Further, the lens features an angle of view from 31.5 degrees to 8.1 degrees (equivalent in focal length from 76.5mm to 306mm in the 35mm format).
As with all DA-Series lenses, this DA 50mm-200mm features a responsive "Quick-Shift Focus System" that allows photographers to instantly switch the focus mode from auto to manual with a slight twist of the focus ring.� Coupled with a simple, functional design and the elimination of an aperture ring, this new mechanism considerably improves operability.� The lens also incorporates an Extra-low Dispersion (ED) glass lens element and two aspherical lens elements for true-to-life image reproduction and overall size reduction.� The image circle in DA-series lenses is designed to perfectly match the 23.5mm x 15.7mm size of the CCD used in PENTAX digital SLRs to optimize camera performance.� The new design also contributes to a drastic reduction in size, weight and production cost, compared to 35mm-format counterparts with similar specifications.
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Additional features* of the lens include:

* 11-element/10-group optical construction incorporating ED (Extra-low Dispersion) optical elements
* 52mm filter size
* Dimensions (diameter x length): �2.6� x 3.1�� (66.5mm x 78.5mm)
* Weight: �9.2 oz� (260g)
*Design, specifications and product name are subject to change without notice.� Shipping dates and price will be announced in the future.
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PENTAX Imaging Company will unveil the lens this month at the 2005 Photo Manufacturers
Association trade show from February 20 to 23 in Orlando, Florida.
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PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras.� For more than 80 years, Pentax technology has developed durable, reliable products that meet the needs of consumers and businesses.� With corporate headquarters located in Golden, Colorado, PENTAX Imaging Company is a wholly owned subsidiary of PENTAX of America, Inc.