2008 Photo Marketing Association Tradeshow
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Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony: 8mpix, 10x zoom digicam
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 23, 2008 - 13:01 EST)

Way back in early 2005, Sony launched the first in its H-series of digital cameras, marking the company's return to the long zoom digital camera market.

The latest model in the series is the Sony Cyber-shot DSC-H10, launched today in the runup to the Spring 2008 Photo Marketing Association tradeshow. The Sony H10 offers a sensor resolution of eight megapixels along with a Carl Zeiss Vario-Tessar branded 10x optical zoom lens that includes Super SteadyShot® optical image stabilization. Other features include ISO sensitivity from ISO 80 to 3,200, 31MB of internal memory, and a large 3.0" LCD display with 230,000 pixels. The LCD features Sony's Clear Photo Plus technology, for reduced reflections and improved visibility, as well as increased viewing angle.

A replacement for the existing DSC-H3 model which was announced in August 2007, the Sony DSC-H10 uses contrast detection autofocusing, with 9 focusing points and an AF assist lamp to help out in difficult lighting conditions. Exposures are determined with multi-pattern metering by default, and both center-weighted or spot metering modes are also on offer. As well as the internal memory, a Memory Stick Duo slot (compatible with PRO Duo cards as well) lets you expand capacity to meet your needs.

The Sony Cybershot H10 is priced at $300, and will reach US retail from May 2008.

Sony Cyber-shot DSC-H10
Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera Type Mid-Sized
Manufacturer Sony
Model Number DSC-H10
Dimensions 4.2 x 2.7 x 1.9"
106.0 x 68.5 x 48.9mm
Weight 265.0 g
9.3 oz
Planned Price $300.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" Sony Super HAD CCD
8.30 megapixels (total)
8.10 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3, 16:9
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 1 level
Image Preview / Review
Viewfinder No
LCD 3.0", 230,000 pixels
Playback Zoom 5.0x max
Lens Type Carl Zeiss Vario-Tessar, 10 elements in 9 groups
10x optical zoom
Image Stabilization Yes
Focal Length 6.3 - 63.0mm (actual)
38 - 380mm (35mm equivalent)
Aperture Range f/3.5 (wide) / f/4.4 (tele) - f/10.0
Focusing System 9-point Contrast Detection with AF assist lamp
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 0.8" - infinity (2.0 cm - infinity)
ISO Sensitivity Auto, 100, 200, 400, 800, 1600, 3200
Shutter Speed 30 - 1/2000 second
Exposure Modes Program, Manual
Metering Modes Multi Pattern, Center Weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent 1, Fluorescent 2, Fluorescent 3, Incandescent, Flash
Internal Flash Modes: Auto, Flash On, Slow Synchro, Flash Off
Range: Auto ISO: Wide: 0.2 - 7.0 m; Tele: 0.9 - 5.6 m
Scene Modes Twilight, Twilight portrait, Soft snap, Landscape, Beach, Snow, Fireworks, High Sensitivity, Advanced Sports Shooting
Digital Zoom 2x Precision, up to 51x Smart Zoom
Self Timer Yes, 2 or 10 seconds
Movie Format MPEG-1 with audio
Recording Medium Memory Stick Duo, Memory Stick PRO Duo, Built-in
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF v2.21)
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other DC Input, Multi-connector
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary NP-BG1
Product Bundle
Software Sony CD-ROM
Battery / Charger 1 x Proprietary NP-BG1 Lithium Ion rechargeable battery and charger
Flash Memory 31.0MB Internal
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-H10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


SAN DIEGO, Jan. 23, 2008 – Sony today unveiled its high-zoom Cyber-shot® DSC-H10 digital camera, a compact model that is ideal for parents looking to capture their families’ memories.

With its small dimensions (only 4-1/4-inches wide by 2-3/4-inches tall by 2-inches deep), the new model combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance.

Designed to replace the current DSC-H3 model, the DSC-H10 camera features a wider 3-inch Clear Photo LCD PlusTM screen for easy playback viewing and menu navigation.

Great Photos Made Easy
The new model has a powerful Carl Zeiss® 10x optical zoom lens and a long-range flash to help you capture details from afar. Its face detection technology can identify and focus on up to eight faces in a frame, and automatically adjusts the focus for correctly exposed photos.

The high-zoom camera includes Sony’s advanced sports shooting mode, which combines high shutter speed and continuous auto-focusing to help you capture fast-action shots. This intelligent technology allows the camera to quickly focus on fast-moving subjects by predicting where they will be in the frame – and ultimately reducing shutter lag.

To help you capture well-exposed, natural-looking photos – even in challenging low-light conditions – the new model features high sensitivity shooting (up to ISO 3200). It also incorporates Super Steady Shot® optical image stabilization to reduce blur caused by shaky hands.

The DSC-H10 camera incorporates Sony’s D-Range Optimizer (DRO) to help you capture balanced images when shooting in high-contrast or backlit scenes. DRO modifies the range from highlights to shadows through its in-camera hardware processing – ultimately producing more natural, evenly exposed images.

The camera also has helpful functions to manually correct images immediately after capturing them, including in-camera red-eye correction and photo retouching.

Fast and Fun Playback
For fun playback of family photos, the unit’s built-in slideshow function helps create slideshows set to your favorite music choices. Up to eight songs can be uploaded via the camera’s USB port. To view your favorite images and slideshows just like you view your favorite TV shows – in full 1080 high definition resolution – you can connect the camera to a compatible HDTV set.

Pricing and Availability
The Cyber-Shot DSC-H10 digital camera will ship in May for about $300. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. The new model and accessories can be purchased online at www.sonystyle.com, at Sony Style® retail stores, at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

# # #

Editor’s Note: The camera requires a Sony HD component cable or Sony HD Cyber-shot® cradle for viewing on an HDTV set (both sold separately). The viewable area of LCDs is measured diagonally. For additional information about Sony products, your readers can call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at www.sony.com/news.

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