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An Eponymous Peek at PMA 2008

pma08.jpg By MIKE PASINI
The Imaging Resource Digital Photography Newsletter

LAS VEGAS -- We flew out of the rain in San Francisco to the cold, brisk but blue skies of Nevada for this week's Photo Marketing Association International Conference and Trade Show. The rest of the week promises to be just as interesting as we see what kind of climate change the industry is planning for 2008.

Flying In. Snow and desert under blue skies.

Our eponymous (your guess is as good as mine) live coverage ( has already divulged truck loads of new dSLRs and digicams, a few new printers and some interesting new technology.

We'll get our hands on some of that starting tomorrow at noon when we attend PMA Sneak Peek, a roomful of vendors confined to one folding table each to persuade us they know how to turn up the heat.

Under Construction. In front of South Hall.

Later that evening, we'll attend the 10th anniversary of Pepcom's DigitalFocus at the Mirage. We'll take a look at a few more folding tables, including those of Canon, Fujifilm, HP, Microtek, Nikon, Olympus, Panasonic, Pentax and more.

The next morning we'll be up early to feast on IDC's briefing "The Forthcoming of Imaging in a Digital World." We always find that an interesting look into the "challenges and opportunities the digital photography industry will face as the digital world continues to evolves and convergence is well-defined."

Welcome. We're found the place.

Then we'll dash over to the opening of the Trade Show for our 10-minute tour of the exhibition hall. "Dash" may be overstating it, but you get the gist.

In fact, squeezing in our reports between each event will be a challenge again. What doesn't get posted right away, will get up presently, however. Promise.

Entrance. And the door was open, too.

The rest of the week, we'll be scouring the Trade Show floor for interesting products and people that we'd otherwise miss watching our roof blow off in San Francisco.

And we'll finish the week with our annual PMA Envy Awards ( In the same spirit as the Ersatz Nobel for Customer Service and the rotating Missing Oscar of the Imaging Resource Digital Photography Newsletter (, the Envy recognizes exhibitors of particular merit or amusement at the Photo Marketing Association's annual trade show.

Then, and only then, will we catch up on our sleep. So stayed tuned to see what all the hoopla actually means for you!

Hanging the HP Banner. Don't look down.