Original Source Press Release:
Fuji announces FinePix A150|
Michael R. Tomkins, The Imaging Resource
(Wednesday, February 4, 2009 - 00:09 EST)
Fujifilm has today announced its latest A-series digital camera, the Fujifilm FinePix A150.
Based around a ten megapixel image sensor and a Fujinon-branded 3x optical zoom lens the Fuji A150 eschews true mechanical image stabilization, instead offering only the ability to freeze action by raising ISO sensitivity to achieve faster shutter speeds. Images are framed and reviewed on a 3.0" LCD display. Although the Fuji FinePix A150 is clearly designed with affordability in mind - it still includes face detection linked to both autofocus and autoexposure systems, and also used for post-exposure red-eye removal. The Fuji A150's images are stored on SD memory cards, and power comes courtesy of two standard AA batteries.
The Fujifilm A150 ships in the North American market from February 2009, priced at US$130. For more details, read our Fuji A150 preview.
|Fujifilm A150 |
|Camera Type||Ultra Compact|
|Model Number||A150 |
|Dimensions||3.6 x 2.4 x 0.9"|
91.5 x 60.5 x 21.7mm
|Planned Availability|| 2009|
|Sensor Type||1/2.3" CCD|
10.00 megapixels (effective)
|Aspect Ratio||4:3, 3:2|
|Image Dimensions||3648 x 2736 (10.0 megapixels)|
3648 x 2432 (8.9 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
|Image Preview / Review|
|LCD||3.0", 230,000 pixels|
3x optical zoom
|Focal Length||6.3 - 18.9mm (actual)|
36 - 107mm (35mm equivalent)
|Aperture Range||f/3.1 - f/7.8 (wide); f/5.6 - f/14.1 (tele)|
|Focusing System||Contrast-Detection: Center AF w/ face detection|
|Focusing Range||Normal: 16" - infinity (40 cm - infinity)|
Macro: 4.1" - 33" (10 cm - 80 cm)
|ISO Sensitivity||Auto, 100, 200, 400, 800, 1600|
|Shutter Speed||8 - 1/2000 second|
|Metering Modes||256-zone multi|
|White Balance||Image Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm white), Fluorescent light (Cool white), Incandes cent light|
|Internal Flash||Modes: Auto, Forced, Suppressed, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction Forced, Red-eye Reduction & Slow Synch|
Range: Auto ISO: Wide approx. 0.5m / 1.6ft to 3.5 m /10.5ft; Telephoto : approx. 0.5m/1.6ft to 2.0m/5.9 ft
|Scene Modes||Portrait, , Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text ,baby, Anti-blur, Natural light|
|Digital Zoom||Up to 5.7x|
|Self Timer||Yes, 2 or 10 seconds|
|Movie Format||AVI (Motion JPEG) with audio|
|Recording Medium||SD/MMC, Built-in|
|File System||Complies with Design Rule for Camera File System (DCF)|
|File Format||JPEG (Exif v2.2)|
|Video||Yes, NTSC / PAL switchable|
|Computer||USB 2.0 High Speed|
|Battery Type||Alkaine disposables; NiMH rechargeables|
|Battery Form Factor||2 x AA|
|Battery / Charger||2 x AA Alkaine disposables battery|
|Flash Memory||20.0MB built-in memory|
|Digital Print Order Format (DPOF) compliant||Yes|
|Fujifilm Offers Advanced Features On Entry-Level A150 Digital Camera|
Slim, AA battery powered Digital Still Camera Shines with 10-MP, 3x Optical Zoom and 3.0” LCD
Valhalla, N.Y., February 4, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.
Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon. The A150 also offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.
Face Detection Technology
The A150 also utilizes Fujifilm’s acclaimed Face Detection Technology that identifies and prioritizes up to 6 faces in a framed scene and then adjusts the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured, the A150 instantly checks each detected face for red eye, and if found, corrects it automatically in the camera, avoiding the process of editing later.
Other noteworthy features found on the A150 include:
Movie Mode: Captures movies with sound at 30 frames per second.
New Design and Slim Body: Very slim 21.7mm body and sleek casing allows for portability and photography on-the-go.
Internal Memory: When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
AA Battery: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.
“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A150 combines this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”
The A150 will debut in February 2009 with a retail price of $129.95.
For additional information or hi-res images, go to www.fujifilmusa.com/pma.
About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
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