PMA 2009 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

XRITE.GIF PRESS RELEASE: X-Rite Announces Unlimited Seat Licensing For ColorMunki Photo


LAS VEGAS, Nev. -- PMA 09 International Convention and Trade Show -- Feb. 25 -- (NASDAQ: XRIT) X-Rite, Incorporated the world leader in color management and measurement technologies (http://www.xrite.com), showcases the latest innovations in its line of solutions for exceptional color control across digital workflows, at the PMA 09 International Convention & Tradeshow at the Las Vegas Convention Center, South Hall, March 3 to 5.

X-Rite unveils its unlimited seat licensing policy at PMA for ColorMunki Photo (http://www.colormunki.com); the award-winning integrated, monitor-to-print match solution for wedding, social, and portrait photographers or any passionate advocate. All existing ColorMunki customers are immediately covered under this new-unlimited policy and can obtain an updated license agreement by going to www.colormunki.com/photo and click on support. For more information about ColorMunki Photo visit http://www.cjcstrategists.com/resources/xrite/ColorMunki-FAQ.pdf.

"The market has responded very well to our continued expansion of high-quality, ROI-driven X-Rite color solutions -- from those just discovering their passion for digital photography to the industry's top professionals," says X-Rite Senior Vice President of Sales and Marketing Iris Mangelschots.

More in X-Rite Technology Suite X-124 and at PMA Sneak Peek:

• The ColorMunki Interactive Training Video now in six languages. The flash based DVD comes in-the-box with the ColorMunki software CD.

• X-Rite hosts embargoed (NDA) press briefings on soon-to-be released innovative tools for raw image workflow (Click here for details).

• At PMA's Sneak Peek press event on March 2 from Noon to 3 p.m., press get an up-close look at X-Rite's newly streamlined i1PRO line: i1Xtreme and i1Basic for high-end and commercial-grade applications; the i1 Display pro-perfect color management and calibration solutions, and X-Rite ColorChecker, for true color balance.

"Our newly streamlined i1 portfolio and in-the-box Interactive Training Video and software for ColorMunki reflect the X-Rite commitment to developing tools that make exceptional color management easy to implement into every digital imaging workflow -- and budget," Mangelschots adds.


(First posted on Wednesday, February 25, 2009 at 10:54 EST)

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