PMA 2009 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's logo. Click to visit the ArcSoft website! PRESS RELEASE: ArcSoft Unveils New Embedded Technologies for Digital Cameras at PMA 2009

Users Enjoy Easier and Faster Photo Editing

LAS VEGAS -- (BUSINESS WIRE) -- ArcSoft, Inc., a leading provider of innovative digital imaging technologies and multimedia solutions, is unveiling its new embedded technologies for digital cameras at this year’s PMA in Las Vegas.

ArcSoft’s Embedded Technologies for Digital Cameras enable the users to enjoy the best and easiest photo capture and enhancement directly on their digital cameras. New solution includes ArcSoft Face Recognition and ArcSoft Face Beautifier v1.5.

Face Recognition works to easily identify faces in a photo for photo management purpose or securely logon. Face Beautifier works to clear out facial imperfections such as spots, blemishes and other artifacts on the skin, and helps to reduce wrinkles and large pores while preserving distinct facial traits.

“ArcSoft has been at the forefront of embedded digital imaging technologies,” said Frank Feng, ArcSoft’s VP of Digital Multimedia Services and Solution group. “With the new technologies, Face Recognition and Face Beautifier, users are able to enjoy the benefits of post-processing and easy photo organizing right on their digital cameras.”

Main features of Face Recognition:

  • Help with better 3A (Auto Enhance, Auto White Balance, Auto Brightness and Contrast) for specific people when shooting videos and photos

  • Automatic organizing of videos and photos with different and specific people

  • Provide users with a more secured way for logging onto their computers

Main features of Face Beautifier v1.5:

  • Significantly enhanced performance from the previous version

  • Automatically smoothen and clear skin by reducing spots, blemishes and other artifacts, also reducing wrinkles and large pores

  • Effectively preserves the details and textures of the face such as hair, eyes, eye brows, nose, mouth, teeth and others

Stop by and experience these technologies March 3-5, 2009 at the PMA International Convention and Trade Show, at the Las Vegas Convention Center, South Hall, Technology Suite 113 and 113a. For more information on the PMA visit

About ArcSoft
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit

© 2009. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

(First posted on Wednesday, March 4, 2009 at 00:21 EST)

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