Sub-$500 Digital Camera has Manual Mode, 6x Optical Zoom Lens; Accepts Lens Adapters

ELMSFORD, NY, August 1, 2002 - Fuji Photo Film U.S.A., Inc., building on the success of its popular FinePix 2800 Zoom, now offers advanced features and controls in addition to point-and-shoot convenience with the new FinePix 3800. The FinePix 3800 offers a variety of higher-end photographic features including a manual mode with aperture control and exposure compensation, a 6x optical zoom lens and support for lens adaptors. This added flexibility provides a variety of picture-taking options, thus enhancing the overall digital photography experience.

Furthermore, the FinePix 3800's 3.24 million effective pixel CCD ensures crisp, colorful and sharp picture prints up to 11 x 14 inches in size. Consumers can develop their FinePix 3800 and other digital camera photos, just like film, at thousands of retail outlets nationwide.

"One of our most popular and critically acclaimed cameras to date, the FinePix 2800 Zoom made its name as a consumer camera that could deliver a professional-quality experience at a consumer-level price. With the new Fujifilm FinePix 3800, we've built upon that legacy, and have taken it to the next level by adding a higher resolution CCD, manual features and compatibility with lens adaptors," said Eric Thorng, Senior Marketing Manager, Consumer Digital Imaging Products Consumer Markets Division, Fuji Photo Film U.S.A., Inc.

Fujifilm's robust FinePix 3800 digital camera offers the following features:

• Optical zoom -The FinePix 3800 boasts the longest zoom in its category -- a 6x optical zoom lens with the ability to use external lens adapters for those long distance and wide-angle shots.
• Manual mode - The FinePix 3800's manual mode encompasses five separate and specific settings - exposure compensation, white-balance, flash brightness, sharpness and aperture settings for manual changes in depth of field. In all, these additional manual features allow the photographer greater flexibility and control in taking pictures.
• Higher Resolution Electronic Viewfinder - The FinePix 3800 is the only model in its category to offer an electronic viewfinder. A desirable feature for high-end photographers, this option allows the photographer to view exactly what the lens is seeing. At 110,000 pixels, this high resolution EVF provides a much clearer, true to life image.
• Movie recording with sound - The camera can capture AVI digital video with sound and is also the only camera in the category to include motion JPEG video recording.
• Voice annotation - The FinePix 3800 allows the attachment of 30-second voice notes to each photo, which is useful for tracking and describing a large portfolio of images.
• PC-Cam/Video conferencing - The camera's PC camera and video conferencing features make it useful for the user looking to go beyond standard image capturing and use the camera as a multi-functional device.

The FinePix 3800 weighs only 10 oz. without batteries. It comes bundled with four AA Alkaline batteries, USB cable, shoulder strap, 16MB xD-Picture Card, FinePixViewer, ImageMixer VCD for FinePix, DP Editor and Apple QuickTime™ 5.0. The camera will be available for purchase in September 2002 for $449.99.

New xD-Picture Card Storage Media:
The FinePix 3800 supports the new xD-Picture Card. Jointly developed by Fuji Photo Film Co., Ltd. and Olympus Optical Co., Ltd., xD-Picture Card is the smallest storage format of its kind on the market - comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce - with the potential for up to 8GB storage capacity in a single card. This unprecedented combination of small size and large capacity will allow Fujifilm and other companies to manufacture sleeker and lighter cameras than ever before.

In addition, the xD-Picture Card was designed with fast read/write capabilities for smooth digital camera operations. A 16 or 32MB card can record data at 1.3MB/seconds. A 64MB card or higher can record data at 3MB/second and both offer a read speed of 5MB/second. The card was also designed to minimize power consumption, saving battery life.

The xD-Picture Card initially will be available for purchase in 32MB, 64MB and 128MB capacities at competitive pricing of $29.99, $49.99 and $89.99, respectively. A 256MB card is planned for later this year (16 MB cards will be included with each camera).

PCMCIA and CompactFlash card adapters will be available, allowing use of xD-Picture Card in a variety of cameras and other devices.

Fujifilm Makes Digital Photography Easy
Fujifilm's FinePix digital camera line-up supports the company's commitment to making digital photography more accessible to consumers by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America™" Tour (www.fujifilm.com/finepixtour) features the FinePix Truck, which is traveling the country for a second year, educating consumers about digital photography. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions.

And as it has done so successfully for its extensive line of film cameras, Fujifilm offers a choice of services and products for Digital Camera Developing - the printing of digital pictures. At retail outlets nationwide, Fujifilm's Printpix and Aladdin self-service kiosks and Frontier Digital Lab Systems offer the ease, cost effectiveness and professional quality of traditional print services for digital photographers. To find a retailer nearest them that offers Fujifilm digital camera developing services, consumers are encouraged to visit www.fujifilm.com and click on the link to "Fujifilm's Digital Camera Developing Service Locator."

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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