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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Epson's logo. Click here to visit the Epson web site! PRESS RELEASE: Epson Print Academy to Teach Advanced Amateur Photographers How to Create Incredible Digital Prints Using Latest Printing Technology


Leading Professional Photographers to Share Techniques, Tips in National School

LONG BEACH, Calif.--(BUSINESS WIRE)--Sept. 9, 2002-- Advanced amateur photographers and photo enthusiasts across the country can learn from the pros how to use the latest digital printers from Epson to create the highest quality photographs.

Some of today's most admired professional photographers will share their techniques for getting the best quality prints from affordable technology at a unique traveling photography school.

The Epson Print Academy, which will travel to 27 cities beginning Oct. 5, will feature top professional photographers revealing how today's digital technology helps them realize their passion for photography. Participants will learn state-of-the-art printing techniques used by the experts to create award-winning photographs. Digital photography expert Vincent Versace will lead the Epson Print Academy, demonstrating in person how to get the best results from the newest digital printers, ink and paper technology from Epson.

Epson is offering the Saturday half-day seminar series to address the growing demand for education on digital printing and to show photographers how to get maximum results from a broad range of digital cameras and scanners, including those of the highest quality.

"While people can capture incredibly high quality images with the latest generation of digital cameras, photography is more than just carrying a camera and capturing images," said Dan Steinhardt, marketing manager, Photo Imaging, Epson. "Photographers ultimately want to show the final product, which is the print. While there are a lot of classes that show people how to capture photographs, there haven't been many that show them how to print spectacular photographs. The Epson Print Academy will show advanced amateur photographers how they can easily create their own high-quality digital prints, just like the pros they admire."

One of the pros who is using the latest Epson digital technology to print photographs is legendary photographer Jay Maisel.

"For the first time in my career, I can show prints instead of having to drag out a projector and show images for fleeting moments in a darkened room," Maisel said. "I am free to do all these things in my place with the control that I never had with a lab."

In addition to the live presentations and demonstrations by Versace, other leading photographers who are members of Epson's elite Stylus Pro program will share their expertise and give testimonials via video at the half-day sessions. These master photographers include Hollywood celebrity photographer Greg Gorman, outdoor and nature photographer George Lepp, color and fine art photographer Jay Maisel, advertising and children photographer Jack Reznicki and fine art photographer Joyce Tenneson.

Nash Editions co-founders Graham Nash and Mac Holbert, who were the original pioneers in digital fine art printmaking, will explain how printing technology has evolved so that professional quality tools are now available to everyone. Print permanence expert Henry Wilhelm will discuss what photographers need to know about the permanence of their photographs.

"Photo enthusiasts and advanced amateurs are always asking how they can get results like the pros," Steinhardt said. "Because enthusiasts want to learn from these people, we have assembled some of the most highly-acclaimed photographers and print experts to share their knowledge and expertise with Print Academy participants."

More information about the Academy, including a schedule, registration fees and a registration form, is available online at www.epson.com/PrintAcademy.


(First posted on Monday, September 9, 2002 at 17:03 EDT)

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