Mountain View, CA (January 7, 2003) - Bellamax, Inc., a leading digital photo enhancement service, today announced that it will provide digital photo enhancement services to members of Sony's ImageStation online photofinishing website. The Bellamax service is marketed under the name "ezFix Pro" and is offered to ImageStation.com members as an option when ordering prints.

ImageStation.com members are now able to have their digital photos professionally enhanced prior to printing for a cost of $2.99 per photo. The enhanced photo can be printed multiple times and in multiple sizes with only one enhancement charge. Enhanced photos are placed in the customer's ImageStation.com album and can be used for subsequent orders.

Bellamax professionals individually enhance each photo by addressing common photography problems including red eye, exposure, color and sharpness, as well as provide professional portrait retouch techniques to make faces look their best.

Bellamax's service is easy and convenient to use. When placing a print order on the ImageStation.com website, customers simply check the ezFix Pro option - Bellamax does the rest. Customers then receive superior quality prints of their special photos. This is especially important in the fast growing digital photo market where enlargement and reprint rates significantly exceed those associated with traditional film photography.

"We are excited to offer our digital photo enhancement service to ImageStation.com members" said Ron Gentile, Co-founder and Chief Strategy Officer of Bellamax. "We introduced the service on ImageStation.com in a pilot program in late October. The response has exceeded our expectations and given us some nice surprises. For example, about half the individual customer orders have included more than one enhancement, and many customers have requested more than 10 enhancements when placing their order. It's clear that ImageStation.com members have many special photos and want them to look their best ."

About Bellamax, Inc.

Bellamax, Inc. provides a digital photo enhancement service to the rapidly growing digital photo market. Using patent-pending, proprietary enhancement processes and technologies, Bellamax provides professional-quality, low-cost, easy and convenient to use digital photo enhancement services to consumers, professionals and businesses. The privately held company is located in Mountain View, CA. For more information about Bellamax and to see examples of its service, visit its website at www.bellamax.com.