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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Photographic Research Organization Inc.'s logo. Click here to visit the PRO website! PRESS RELEASE: PRO named exclusive channel distributor of MediaRECOVER software

New image recovery software program allows users of digital cameras, PDA, etc., to retrieve digital data once thought lost

Fairfield, CT (February 14, 2003) - Photographic Research Organization, Inc. (PRO), a cooperative owned by independent specialty retailers, announces today that they are the exclusive distributor to the photo industry of MediaRECOVER Image Recovery Software for Windows from MediaRECOVER, Inc. No matter if images, videos, or audio files have been deleted or if the digital media has been formatted or pulled out during a write process, this software program reconstructs the corresponding data automatically.

MediaRECOVER is a digital image, data recovery program for recovery of "lost" files on removable media used in digital cameras, PDA's, etc. Common media types supported by the software program are: SmartMedia, CompactFlash, Memory Stick, MicroDrive, Flash Card, Multimedia Card, Secure Digital Card, Zip Disks and also hard drives. If a user has accidentally deleted or formatted their media, this program can recover that data, even if the media has become corrupted. The program does not write to the media, but stores the recovered files in a user-defined location.

"The loss of digital data from digital media is a major concern for users of digital cameras," said Mike Worswick, PRO president and director of product development. "Now with the use of MediaRECOVER software, data such as digital images of once-in-a-lifetime family moments or vacations which were once thought of as lost forever can be recovered. PRO is proud to be the exclusive distributor of this important software program that will help so many people. "

MediaRECOVER helps users repair files that are unusable due to the following reasons:

  • Corruption due to the card being pulled out while the camera is on
  • Corruption due to turning the camera off during a write process
  • Inadvertent camera/computer shutdown
  • Data corruption to critical areas
  • Formatting and using between different cameras/computers
  • Other events that could cause damage to data
MediaRECOVER Features
MediaRECOVER retrieves the following file types:

Images: JPEG, EXIF, TIFF, PNG, GIF, BMP, RAW Images, Canon CRW, Nikon NEF, Kodak DCR, and others.

Audio/video clips: AVI, MOV, MPG/MPEG

The system requirements are a memory card reader, such as the PROMASTER® USB Card Readers (the media has to be appear as a drive), any Windows platform and a hard drive (or another storage media) space the size of the media.

About MediaRECOVER
MediaRECOVER was founded in 2000 and is based in Cedar Falls, IA. MediaRECOVER develops software and provides service for the recovery of lost data on removable devices. Users can perform data recovery themselves through the use of MediaRECOVER Digital Image Recovery software. Users can also send their media into MediaRECOVER for the FlashcardFIX data recovery service. For more information on MediaRECOVER products and services please go to http://www.mediaRECOVER.com.

About Photographic Research Organization (PRO)
Fairfield, CT-based Photographic Research Organization (PRO) was founded in 1958. PRO is a cooperative owned by America's innovative independent specialty photo retailers. PRO members are progressive, resourceful and successful photo retail specialists that are known as the "imaging experts" in the local markets they serve. PRO retailers offer a full line of photographic cameras, lenses and related accessories. Based on expertise derived from direct consumer contact, PRO also creates and distributes PROMASTER® products, designed to meet the picture taking needs of today's consumers.

Additionally, the typical PRO store also offers services such as on-site film processing, digital imaging services as well as a complete range of supplies designed to enhance the picture-taking experience of all consumers regardless of their interest in photography or their level of expertise. PRO members operate over 400 storefronts in 45 states. For more information on PROMASTER® products and dealer locations visit www.promaster.com.

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(First posted on Friday, February 14, 2003 at 16:27 EST)

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