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Fujifilm's S2 Pro digital camera. Courtesy of Fuji, with modifications by Michael R. Tomkins. Fujifilm cuts S2 Pro pricing, releases OS X software
(Monday, August 18, 2003 - 01:37 EDT)

A press release from Fuji Photo Film U.S.A. Inc. announces that it has reduced pricing of its S2 Pro digital SLR, and updated the software bundle.

First announced in January 2002, the S2 Pro's MSRP or list price was initially set at $3495 in the USA that March. The Japanese MSRP announced in May was much lower, however - on the order of US$2500.

When the camera finally began shipping in June 2002, it appeared that the US MSRP had been reduced to around $2400, although we've never seen this officially announced. Now, a little over a year later, the price has been reduced by a further $100 or so to $2295 MSRP. Minimum advertised pricing (MAP) for the S2 Pro is currently around $2000, and street pricing from reputable retailers is around $1800.

Meanwhile, the software bundle has been updated to include a new EXIF Extractor and updated versions of the RAW File converter LE, RAW File Converter EX Version 2.0 and Camera Shooting Software Version 2.0. For the first time, the software is compatible with Apple's Macintosh OS X operating system. Further details on the changes are available in the press release below; existing S2 Pro owners can download the software from www.S2ProSoftware.com...

Original Source Press Release:


FinePix S2 Pro Also Available at New, Lower Price

Valhalla, NY, August 14, 2003 - Listening to the requests of the professional market, Fuji Photo Film U.S.A., Inc. - the total imaging solution provider for the professional photographer - today announced a new software package for its critically-acclaimed FinePix S2 Pro digital camera that includes camera shooting software compatible with the Macintosh OS X operating system. Fujifilm also announced a price reduction for the FinePix S2 Pro, which is now available at a suggested price of $2295.

Fujifilm will bundle this software upgrade with all shipped FinePix S2 Pro cameras beginning in August. Also part of the new software package will be a suite of features including a new EXIF Extractor and updated versions of the RAW File converter LE, RAW File Converter EX Version 2.0 and Camera Shooting Software Version 2.0. This software update is available as a free download for current FinePix S2 Pro owners from the Fujifilm U.S.A. Web site (www.Fujifilm.com) or direct from www.S2ProSoftware.com.

The new EXIF Extractor is a helpful tool that quickly extracts the JPEG portion of the RAW data file while the original RAW data file remains untouched. The RAW data file includes pure RAW data in a 1440 x 960 JPEG file. Professional photographers, particularly those specializing in wedding and commercial work, will find this feature extremely useful for creating sample prints or slide shows of their work as a picture showcase for customers. In addition to the new EXIF Extractor, both Raw File Converter software programs include an improved sensitization control (push/pull), an improved 1/6 EV from 1/3 EV for precise judgment, camera rotation and zooming when previewing pictures.

Fujifilm Has All the Tools for Smooth Digital Workflow
As the total imaging solution provider for the professional market, photographers need to look no further than Fujifilm for their digital workflow needs. From picture taking with the FinePix S2 Pro, to image management with Studiomaster PRO Version 2.5 and world-class image output via our series of Pictrography printers and Frontier Digital Lab Systems, Fujifilm has a digital workflow solution that will exceed every photographer's highest standard of efficiency and quality.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers. The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For information on Fujifilm products, consumers can call 800-800-FUJI or visit Fujifilm USA Web site at www.fujifilm.com.

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