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Canon's PowerShot S70 digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Canon announces PowerShot S70 digital camera
(Thursday, August 19, 2004 - 17:00 EDT)

Canon USA has today announced the new PowerShot S70 digital camera.

An update to the existing PowerShot S60 model that was announced on May 10, 2004, the S70 updates the line with a 7.1 megapixel CCD imager, coupled with the same 3.6x optical zoom lens found on the previous model. The camera body is essentially identical to its predecessor, except it has been changed from silver to a smart looking black finish (the silver trim to the left of the lens, as viewed from the rear, remains).

The Canon PowerShot S70 should reach stores in September at a price of US$599.99.

Canon PowerShot S70
Canon's PowerShot S70 digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Image Sensor
Type 1/1.8” CCD
Effective Pixels Approx.7.1M
Colour Filter Type Primary Colour
Image Processor
Type DIGIC with iSAPS technology
Focal Length 5.8– 20.7 mm (35mm film equivalent: 28 – 100mm)
Zoom Optical 3.6x, digital approx. 4.1x, combined approx. 15x
Maximum f/number f/2.8– f/5.3
Construction 8 elements in 7 groups (2 aspherical elements, including 1 UA element)
Type TTL
AF System/ Points 9-point AiAF, 1-point AF (Any position is available or fixed centre)
AF Point Selection Manual selection using Flexizone AF/AE
AF Lock On/Off Selectable
AF Assist Beam Yes
Manual Focus Yes
Focus Bracketing Yes
Closest Focusing Distance 4cm
Exposure Control
Metering modes Evaluative, Centre-weighted average, Spot (centre or linked to focusing frame)
AE Lock On/Off Selectable
Exposure Compensation +/- 2 EV in 1/3 stop increments
ISO Speed Equivalent AUTO, 50, 100, 200, 400
Speed 15 – 1/2,000 sec
(Slow Shutter of 1.3 sec. and more, available in Manual and Shutter Priority AE modes only. Shutter speeds of 1.3 sec. and more operate with noise reduction. Certain combinations of shutter speed and aperture may not be available.)
White Balance
Type TTL
Settings Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Flash, Underwater, Custom (2 modes)
Viewfinder Real-image zoom, optical viewfinder
LCD Monitor
Monitor 1.8" P-Si TFT, approx 118,000 pixels
Coverage 100%
Brightness Adjustable to one of two levels
Modes Auto, Manual Flash On / Off
Red-eye Reduction Yes
Flash Exposure Compensation +/- 2 EV in 1/3 stop increments
Flash Exposure Lock Yes
Second Curtain Synchronisation Yes
Built-in Flash Range 55cm-4.2m (W) / 2.0m (T) (at ISO 100 equivalent)
Modes Auto, Program AE, Shutter priority AE, Aperture priority AE, Manual, Custom, Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Stitch Assist, Movie
Photo Effects Vivid, Neutral, Low Sharpening, Sepia, Black & White, Custom
Drive modes Single, Continuous, Self-timer, Wireless control
Continuous Shooting High Speed at approx. 2.0 fps (1) (speed maintained for up to 15 images) (2) Normal at approx. 1.2 fps (1) (speed maintained for up to 23 images)(2)
Intervalometer Up to 100 shots in 1 – 60 minute increments (2)
Recording Pixels / Compression
Image Size (L)3072 x 2304, (M1)2592 x 1944, (M2)2048 x 1536 (M3) 1600 x 1200, (S)640 x 480
Compression SuperFine, Fine, Normal or RAW (max. resolution only)
Movies (L)640x480 at 10fps, (M)320x240, (S)160x120 at 15fps
Movie Length Up to 30 sec. (640 x 480) (2) Up to 3 mins, (320x240, 160x120) (2)
File Format
Still Image Format JPEG (Exif 2.2 [Exif Print] compliant) / Design rule for Camera File system, RAW, Digital Print Order Format [DPOF] Version 1.1 compliant
Movies AVI [Motion JPEG + WAVE (monaural)]
Sound Files WAVE (monaural)
Direct Print
Canon Printers Canon Compact Photo Printers and Pixma Printers supporting PictBridge (ID Photo Print, Movie Print supported on CP printers only)
PictBridge Yes
Other Features
My Camera Start-up image and camera sounds customisation
Sound Memo Up to 60 sec per image.
Intelligent Orientation Sensor Yes
Histogram Yes
Playback zoom Approx. 2x – 10x
Self Timer Approx. 2 or 10 sec.
Menu Languages English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified Chinese, Japanese, Portuguese, Russian
Computer USB (Mini-B, PTP)
Other A/V output (PAL/NTSC)
Memory Card
Type CompactFlash Type I / II (Microdrive compatible) (3), 32MB CompactFlash card supplied
Supported Operating System
PC Windows 98SE / Me / 2000 SP4 / XP / XP SP1
Macintosh OS X v10.1.5 – 10.3
Browsing & Printing ZoomBrowser EX (PhotoRecord) / ImageBrowser
Other PhotoStitch
Drivers TWAIN (Windows 98 / 2000), WIA (Windows Me)
Image Manipulation ArcSoft PhotoStudio, ArcSoft VideoImpression
Power Source
Batteries Rechargeable Li-ion Battery NB-2LH/NB-2L (NB-2LH battery and charger supplied)
Battery life Approx. 140 shots (5)
Approx. 210 min. playback
A/C Power Supply Optional, Power Adapter Kit ACK700
Case Soft Case SC-PS900, Soft Leather Case DCC-20
Waterproof / Weatherproof Case Waterproof Case (40m) WP-DC40, Waterproof Case Weight WW-DC1
Lenses Tele-converter 2.0x TC-DC10
Conversion Lens Adapter LA-DC10
Remote Controller/ Switch Wireless Controller WL-DC100
Power Supply & Battery Chargers Compact Battery Charger CB-2LTE, AC Adapter Kit ACK-700, Car Battery Charger CBC-NB2
Physical Specifications
Operating Environment 0 – 40 °C, 10 – 90% humidity
Dimensions (WxHxD) 114.0 x 56.5 x 38.8 mm (excluding protrusions)
Weight (body only) Approx. 230g
More Photos
Canon's PowerShot S70 digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Canon's PowerShot S70 digital camera. Courtesy of Canon, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


LAKE SUCCESS, N.Y. Aug. 19, 2004 – Canon's latest addition to its S-Series, the 7.1-megapixel PowerShot â S70 digital camera widens the photographic options for consumers and enthusiasts alike with its high performance 28-100mm UA wide-angle 3.6x optical zoom lens and a compact, two-toned dark metallic and black body, expanding upon the popular 5.0-megapixel PowerShot S60 digital camera that Canon launched in May.

“The PowerShot S70 digital camera combines state-of-the-art optics with an increased resolution 7.1-megapixel sensor and a sleek design to satisfy consumers, enthusiasts and professionals that depend upon imaging for their business operations, ” said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. “The wide angle capabilities of the PowerShot S70 and S60 digital cameras allow real estate and insurance professionals as well as photo enthusiasts to capture a wide angle view without additional attachments or converters, ultimately streamlining their imaging process.”

Wide Angle Lens/UA Lens Technology

Both the PowerShot S60 and S70 models are equipped with a uniquely designed 3.6x optical zoom lens that covers a focal length range from 28mm wide-angle to 100mm telephoto (35mm film equivalent). This new lens features Canon's exclusive Ultra High Refractive Index Aspherical technology, called UA Lens technology for short, which produces outstanding sharpness and clarity while at the same time allowing the camera body to be even thinner and more compact than previous models with smaller zoom ratios. The 28mm zoom setting makes real estate photography, group photos and travel photography much easier, while the UA technology produces crystal clear image quality at all focal lengths.

Sleek New Design

The S70 model's stylish dark metallic and black two-tone body with elegant chrome accents has a smooth-sliding lens cover that acts as an on-off switch. A redesigned control layout on the rear of the camera replaces the multi-controller found on previous S-series models with separate controls for zooming and menu selection, making the S70 camera easier to use. Canon has also upgraded the LCD monitor with a new animated menu navigation system that makes it easier to select custom settings and other adjustments.

In order to increase the amount of photographs users can capture, Canon developed a new lithium-ion battery pack, the NB-2LH model, which delivers approximately 26% higher capacity than the previous NB-2L.

Enhanced Features

The PowerShot S70 digital camera sports a variety of superior features that enhance its usability and make it stand out from the crowd. Notably, the camera's macro function allows photographers to shoot a subject from as close as 1.6 inches and the camera's optional tele-converter extends the focal length to 200mm.

Additional noteworthy enhancements of the PowerShot S70 digital camera include:

  • Faster start-up
  • Faster continuous shooting at 2.0 frames per second;
  • 13 shooting modes including enhanced VGA Movie Mode;
  • RAW+JPEG recording with user-selectable JPEG resolution
  • Optional teleconverter, wireless controller and underwater housing accessories.
  • Print/Share Button for easy direct printing and downloads.

Underwater Possibilities

For year-round vacations, Canon's new PowerShot S70 digital camera is compatible with a new optional underwater housing, the WP-DC40. Designed for capturing fabulous underwater photos while snorkeling, in the pool, or just to protect the camera while boating or on the beach, the housing is available for an estimated street price of $240*. For the underwater enthusiast, Canon will offer a new waterproof case weight set (WW-DC1) that is compatible with all of its underwater housings. Available in packs of four, these weights allow the camera to “stay put” for steady underwater photography.

To capture the best underwater shots, the PowerShot S70 digital camera includes a new “underwater” preset for the white balance. This feature automatically sets the camera to the correct white balance for underwater shooting so photographers do not have to worry about the difficulty of operating manually.

The DIGIC Difference

Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit) Image Processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, better image quality and longer battery life.

Quick and Easy Photo Printing

When it comes to printing, consumers want it done quickly and easily. The PowerShot S70 digital camera offers a range of new printing features including Canon's Print/Share button, ID Photo Print, and Movie Print.** The Print/Share button has a blue light indicator, which signals the user when printing can begin, just by pressing the button. This feature is operational when the camera is connected to a Canon Compact Photo Printer, Canon Direct Photo Printer or PictBridge compliant printer and set to Playback mode. When connected to a Compact Photo Printer, users can crop the recorded image to the appropriate size prior to printing ID photo size prints. The camera offers 28 different sizes providing ID photo dimensions for use in countries around the world. The Movie Print feature is also used when the camera is connected to a Compact Photo Printer. It prints a series of still images from a recorded movie onto a single sheet in the form of an index print.

The PowerShot S70 digital camera also offers a Direct Transfer feature, which allows users to instantly transfer images – one at a time or all at once – from the camera to a Windows computer using a USB connection.

The Canon PowerShot S70 digital camera comes bundled with battery pack NB-2LH and charger CB-2LT, USB cable and 32 MB Compact Flash card. Optional accessories include the new waterproof case WP-DC40, Conversion Lens Adapter LA-DC10, 2.0x Tele-converter TC-DC10, which extends the focal length to 200mm and Wireless Controller WL-DC100. The PowerShot S70 digital camera will be available in September for an estimated street price of $599.99*.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the latest Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2003, with global revenues of $29.9 billion. For more information, visit www.usa.canon.com .

# # #

All referenced product names, and other marks, are trademarks of their respective owners.

* Prices subject to change at any time. Actual prices are determined by individual dealers and may vary.

**ID Photo Print and Movie Print require the use of a Canon Compact Photo Printer.

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