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Concord's 5042 digital camera. Courtesy of Concord, with modifications by Michael R. Tomkins. Concord: Two new ultracompact digicams
(Saturday, February 26, 2005 - 17:21 EST)

Following on from the previous article, Concord Camera Corp. has announced two new ultracompact digital cameras at PMA which we're only now getting time to mention.

The Concord 5040 is a five megapixel CMOS-based camera with a fixed-focus, fixed-focal length lens. It offers no optical viewfinder, instead featuring only a 1.8" LCD display. The camera stores images on either SD cards or 16MB of built-in memory, and draws power from two AAA batteries.

Announced alongside the 5040 is the ultra-compact 5042 model. Unfortunately we've been unable to obtain detailed specifications for this camera from Concord. The 5042 looks to be similar to the 5040, but with a smaller 1.5" LCD display, and a slightly slimmer body.

The Concord 5042 will ship in the first quarter of this year for $99.99. The 5040 will follow in April for $129.99,.

Concord 5040
Concord's 5040 digital camera. Courtesy of Concord, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera Type Ultra Compact
Manufacturer Concord
Model Number 5040
Dimensions 3.9 x 2.3 x 1.0"
98.0 x 58.0 x 25.0mm
Weight 110.0 g
3.8 oz
Planned Price $129.99
Planned Availability Apr 2005
Image Capture
Sensor Type 1/1.8" Omnivision 5610 CMOS
5.10 megapixels (total)
Aspect Ratio 4:3
Image Dimensions 3264 x 2448 (8.0 megapixels, interpolated)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1280 x 960 (1.2 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 2 levels
Image Preview / Review
Viewfinder No
LCD 1.8", 130,572 pixels
Playback Zoom 4.0x max
Lens Type Fixed focal-length
Image Stabilization No
Focusing System Fixed Focus
Focusing Range Normal: 41" - infinity (100 cm - infinity)
Macro: 8.2"
ISO Sensitivity Auto, 50, 100, 200
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent
Internal Flash Modes: Auto, On, Off
Range: 2.0 meters
Digital Zoom 4x
Self Timer Yes, 2 or 10 seconds
Movie Format MPEG4 with audio
640x480 and 320x240
Max. frame-rate: 15 frames per second
Recording Medium SD/MMC, Built-in
File Format JPEG (EXIF 2.2)
Video Yes, NTSC / PAL switchable
Computer USB 1.1
Battery Form Factor 2 x AAA
Product Bundle
Software Ulead Photo Explorer 8.0 SE Basic, Ulead VideoStudio 7.0 SE VCD
Flash Memory 16.0MB built-in memory
Internal Microphone Yes
Remote Control No
Operating System Compatibility Windows, MacOS
More Photos
Concord's 5040 digital camera. Courtesy of Concord, with modifications by Michael R. Tomkins. Click for a bigger picture!

Concord 5042
Concord's 5042 digital camera. Courtesy of Concord, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


Orlando, FL, February 17, 2005 -- Concord Camera Corp. (“Concord”) (Nasdaq:LENSE), a leader in award-winning, high-quality, affordably-priced cameras, announced today that it will introduce the Concord 5042, the world’s first 5 megapixel super-slim digital camera priced at only $99.00, at next week’s Photo Marketing Association Trade Show (PMA) in Orlando, Florida. The Concord 5042 and higher performance Concord 5040 at $129.00, pack a powerful 5 megapixel sensor into ultra-slim designs, that offer consumers more pixels for the price than ever before.

Concord 5042 – 5 Megapixels and fits in a shirt pocket for only $99.00
Priced at only $99.00, the Concord 5042 is a 5 megapixel digital camera that features 4x digital zoom, has a 1.5” color LCD, and takes AVI movies with sound of up to 15 frames per second. Ultra-thin, with a width of only .8 inches and height of 2.2 inches, the Concord 5042 will be the digital camera of choice for hip, on-the-go consumers who demand high-quality digital photos. The Concord 5042 utilizes easily accessible SD cards, but has the added convenience of 16MB of internal memory when an SD card is not available. The Concord 5042 uses 2 AAA alkaline batteries and is expected to be available in the first quarter of calendar 2005 in Gun Metal Gray at a price of $99.00.

“With the introduction of these super-slim cameras, Concord has once again revolutionized the popular price segment of the digital camera market, offering millions of first-time buyers and family memory keepers greater performance, stylish designs and more pixels for the price than ever before,” said Jeffrey Mandell, VP of Worldwide Marketing, Concord Camera Corp.

Concord 5040 - Slim All Metal Housing, Stylish Colors, and affordably priced at $129.99
Priced at only $129.99, the Concord 5040 is a 5 Megapixel digital camera that features a 4x digital zoom, takes high-quality MPEG -4 movies with sound for up to 30 frames per second and has a large 1.8” color LCD screen. Designed to offer the ultimate in portability, the Concord 5040 is ultra-thin, with a width of less than 1 inch and height of 2.2 inches, so it can be taken anywhere and easily carried in a small purse or pocket. Sleek and trendy, the Concord 5040’s all metal body is available in a variety of fashionable colors including: Papaya Orange, Wine Red, Aqua Blue, Royal Blue, Champagne Gold, and Silver. It uses 2 AAA rechargeable batteries, and comes bundled with a battery charger valued at $15.00 alone. The camera uses ultra compact SD cards, but provides the added convenience of 16MB of internal memory for picture taking when no card is available. The Concord 5040 is expected to be available in April 2005 at a price of $129.99. For more information, see the web site: www.concord-camera.com.

About Concord Camera Corp.
Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding expected cost savings, our ability to meet customer demands and fulfill customer service obligations and anticipated or expected results and the future implementation of our strategic plan, in particular, the restructuring plan, cost-reductions initiatives and anticipated financial benefits of significantly reducing our reliance on internally designed and manufactured digital cameras and increasing the design and co-development of digital cameras with contract manufacturers, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

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